Director, Retail Search

Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

As our CPG clients increasingly rely on us to help manage their paid search activities across Amazon, Walmart, Target, Instacart, Kroger and other key retailers, we are looking for a Director, Retail Search to lead the company’s best‑in‑class retail search practice into its next phase of evolution and growth. The ideal candidate will have a proven track record of building & executing winning search strategies for brands on retail media platforms;

is a tinkerer and out‑of‑the‑box thinker who is always looking for innovative ways to help clients find an edge; and is a strong leader who can inspire a team to achieve results they didn’t previously think possible.

• Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) - including considerations for campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation (always‑on and seasonal), keyword research & selection, bidding guardrails, day‑parting, pacing & optimization parameters and measurement & reporting
• Collaborate with cross‑functional peers to translate high‑level strategy into detailed, actionable brand‑ and retailer‑specific search plans; and to determine the best way to integrate paid search within the broader omni‑channel marketing mix
• Lead the current team of hands‑to‑keyboard retail search buyers; provide inspiration, guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed to keep pace with the rapid change of pace in the industry
• Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks, deliver best‑in‑class reporting, and drive automation throughout the measurement & optimization process
• Maintain existing relationships with key retail media networks, search platforms (e.g. Citrus Ad and Criteo) and third‑party software and data platforms
• Stay current on the latest news, developments and trends in the industry, and regularly share updates, education, key learnings, best practices and case studies with clients and internal stakeholders
• Initiate test & learns to try out new hypotheses, ideas, approaches and/or partner capabilities that could unlock significant performance improvements for our clients

• Extensive experience building & executing winning search strategies for brands on retail media platforms while working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company
• Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization
• Strong familiarity and existing relationships with retail media networks and third‑party search platforms like Amazon Advertising, Walmart Connect, Instacart, Citrus Ad and Criteo
• Firsthand hands‑to‑keyboard buying experience on native or third‑party platforms is preferred - as your team will be seeking guidance, expertise and mentorship in this area - but not required
• Dynamic, empathetic leader with seasoned team management and mentoring skills
• Ambitious self‑starter who takes ownership of and great pride in his/her work
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality
• Adept at analyzing results, synthesizing data,…