Community Outreach and Enrollment Coordinator

Community Outreach & Enrollment Coordinator – Job Description

Position Type: Full-Time, Exempt
Reports To: Principal (with collaboration from Superintendent and Concept Schools Main Office – Chicago)
Location: Horizon Science Academy Saint Paul (HSASP), Minnesota
Length of Term/Employment: 12 months;
At-will
Date Posted: 12/19/2025

POSITION MISSION

The Community Outreach & Enrollment Coordinator is responsible for developing and implementing comprehensive student recruitment, enrollment, and community engagement strategies to ensure Horizon Science Academy Saint Paul achieves and maintains full enrollment. This role serves as one of the primary ambassadors of the school, strengthening relationships with families, community organizations, business leaders, and local partners while promoting the school’s mission and offerings.

The Coordinator manages the full enrollment cycle—from outreach and application support to registration, onboarding, and family persistence—while simultaneously building community connections and enhancing the school’s visibility across Saint Paul and surrounding areas.

KNOWLEDGE, EXPERIENCE & SKILLS Experience

• 2–5 years of experience in student recruitment, community outreach, marketing, enrollment management, or related fields.

Special Knowledge/Skills

• Demonstrates core values aligned with Concept Schools: integrity, high expectations, teamwork, respect, and commitment to a student-centered environment.
• Effective written and oral communication skills; strong interpersonal and public-facing presentation abilities.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Proficiency in data entry, student information systems, spreadsheets, CRM platforms, and general computer use.
• Event planning experience strongly preferred.
• Ability to work evenings, weekends, and select holidays as needed for recruitment or events.
• Bilingual skills (particularly Somali, Hmong, Spanish, or Oromo) strongly preferred but not required.

MAJOR RESPONSIBILITIES & DUTIES I. Ensure Full Enrollment by the First Day of School

• Develop and execute student recruitment strategies targeting families within a 5–10 mile radius of HSASP.
• Promote HSASP at community events, fairs, cultural gatherings, houses of worship, and partner organizations.
• Conduct off-site presentations to community groups, childcare centers, local nonprofits, and housing authorities.
• Engage in neighborhood canvassing, targeted outreach walks, and door-to-door information sharing.
• Assist families with completing online or paper applications and explain enrollment processes clearly.
• Host consistent campus open houses, info sessions, and school tours.
• Monitor application quality, follow up on incomplete applications, and ensure timely submissions.
• Maintain a strong waitlist through sustained outreach before and after the lottery.

II. Meet Enrollment Milestones & Manage Enrollment Processes

• Lead the re‑enrollment process ensuring 100% response from returning families.
• Follow up with accepted families post‑lottery to support onboarding and confirm enrollment.
• Plan and execute school orientation events with the goal of 90% attendance.
• Oversee registration, ensuring all required documents are collected and families receive support.
• Monitor enrollment progress, identify risks, and adjust recruitment strategies proactively.
• Collaborate with the Principal and operations team to maintain accurate enrollment records.

III. Engage New Families & Support Family Persistence

• Provide school tours, host onboarding meetings, and maintain strong communication with prospective families.
• Collaborate with teachers, office staff, and administrators to ensure a warm welcome for new students.
• Coordinate new family events, workshops, and cultural welcome sessions.
• Build strong relationships with families to support retention and reduce early withdrawals.
• Support families in understanding school culture, expectations, and academic programming.

IV. Community Relations & External Partnerships

• Develop and maintain positive relationships with local leaders, elected officials, business owners, and civic groups.
• Organize community breakfasts, luncheons, annual showcases,…