Course Instructor, Marketing

Full-Time Course Instructor, Marketing – Western Governors University

Grade:
Faculty 506
Pay Range: $71,300.00 - $

Western Governors University is a leading competency-based online higher‑education institution committed to expanding access to higher education. As a Course Instructor, you will design, deliver, and assess marketing courses that meet the university’s learning outcomes and support students’ academic success.

• Develop instructional materials aligned with learning objectives, course competencies, and instructional interventions to support student self‑service and virtual one‑to‑many events.
• Provide effective, relevant, and engaging one‑to‑many virtual events aligned with learning objectives.
• Continually develop knowledge, skills, and expertise through active participation in faculty learning communities and development opportunities.
• Deliver proactive, relevant, timely, and effective one‑to‑one virtual instruction to students in a specific course or domain.
• Facilitate student communities to support peer collaboration, effective faculty interaction, and student development.
• Provide student‑centered one‑to‑one virtual coaching to help students achieve personal, academic, and career goals.
• Adapt instructional and coaching practices to common and typical student needs.
• Perform other job‑related duties as assigned.

• Subject‑matter expertise in marketing content and skills of the course(s)/domain(s).
• Strong knowledge of how student characteristics interact with different learning needs common to the course(s)/domain(s).
• Strong communication skills with the ability to moderate online student communities to encourage engagement and learning.
• Ability to use information from student profiles, learning behaviors, and interactions to identify individual student needs.
• Demonstrates respect for and value of diverse perspectives and experiences.
• Ability to adapt standard resources, templates, and instructional plans for the needs of individual students or groups of students.
• Ability to apply adult learning principles and instructional skills to build student competency in a virtual one‑to‑one setting.
• Provide encouragement for student self‑reflection and metacognition to improve competency in learning objectives.
• Flexibility to adjust instructional approach depending on individual student needs and preference.
• Skilled at using data to identify students in need of proactive support, with the ability to select appropriate tone and content for proactive outreach.
• Ability to adapt the timing, modality, and frequency of outreach/contact to individual student needs and preferences.
• Strong active listening skills and emotional intelligence with the ability to build relationships with adult students.
• Solid understanding of coaching strategies to support personal, academic, and professional development in adult students.
• Willingness to engage in regular self‑reflection and re‑evaluation of beliefs, perspectives, and approaches to improve equity.
• Proficient in developing presentation materials that align to specified objectives and are visually engaging, understandable, and accessible.
• Ability to develop learning facilitation experiences and effective, formative self‑assessment activities aligned with specific objectives to advance student learning.
• Skilled at implementing relationship‑building activities for online student communities.
• Ability to facilitate synchronous student interaction in a virtual environment.

Minimum Qualifications:

• Master’s Degree in marketing or a related field (Doctorate preferred). Education must be from an accredited institution.
• Minimum of 3 years’ experience in higher‑education teaching marketing fundamentals and marketing management; preferably in an online distance‑based model.
• Minimum of 3 years of industry experience in marketing.
• Demonstrated ability to coach and mentor, helping at‑risk and struggling students using social‑emotional learning strategies.
• Experience working in web‑based content delivery platforms such as Web Ex.
• Ability to explain and disseminate difficult topics in a manner that students will understand and grasp.
• Demo…