VP, Content: AI-Driven SEO Strategy Leader

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”
- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

The Vice President, Performance Content is a senior leader responsible for setting the vision and driving the long-term success of SEO, AEO and GEO across a portfolio of key client relationships and the broader agency. This role partners with executive client stakeholders and internal leadership to translate business goals into scalable SEO strategies, operating models, and measurement frameworks that drive meaningful outcomes.

Successful candidates will have experience and knowledge of GEO (Generative Engine Optimization) as well as AEO (Answer Engine Optimization)

As search evolves through automation and AI-influenced discovery experiences, the VP ensures Starcom’s SEO practice remainsfuture-ready, credible, and performance-driven, balancing innovation with strong foundational SEO excellence.

• Set the SEO vision and multi-year roadmap across assigned client portfolios, aligning strategy to business objectives and measurable KPIs across both traditional and AI-driven search environments.
• Serve as a senior escalation point and trusted advisor, building and maintaining executive-level client relationships and guiding high-stakes decisions.
• Establish and reinforce wide standards for SEO strategy, governance, QA, and delivery consistency across technical, content, and authority work streams.
• Lead and develop senior talent (Directors, Associate Directors, and Managers), driving coaching, succession planning, and a high-performance, learning-oriented team culture.
• Drive integrated solutions by partnering with cross-functional leaders (e.g., paid search,…