Digital Marketing Specialist

About Us: The Griffin Museum of Science and Industry is the largest and most interactive science museum in the Western Hemisphere. Griffin Museum of Science and Industry (Griffin MSI) exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. Griffin MSI’s mission – to inspire the inventive genius in everyone – is realized through its world-class exhibitions and engaging guest experiences.

The Griffin Museum of Science and Industry provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering and math.

We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting day one of your employment, free admission to Griffin MSI for family and friends, free admission to other museums, free parking in Griffin MSI’s garage and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Griffin Museum of Science and Industry is the right place for you!

The Digital Marketing Specialist is responsible for leveraging digital marketing and communications platforms to drive attendance, deepen engagement with Museum guests, and generate leads across key audience segments. This role works across departments to establish goals, develop strategies, manage content production, and analyze performance. The Digital Marketing Specialist serves as the primary point of contact for digital best practices, and developing strategic, high-performing digital content that meets the goals of Museum initiatives.

• Develop strategic plans to generate leads through web and email communications, adjusting the marketing strategy based on data, research and user behavior.
• Analyze and deliver reports on high-performing web and email content that most engages the Museum’s various audiences of guests, members, and donors, including campaign-specific lead capture performance.
• Serve as subject matter expert (SME) to create high-converting and measurable digital content for Museum teams.

• Work with teams across the Museum to create and produce email campaigns and automations for guests, members and donors that meet defined performance goals, ensuring timely and strategically aligned deplyment.
• Manage and optimize guest journeys through Salesforce, leveraging automation tools to enhance acquisition, retention and conversion rates.
• Research and maintain best practices in email deliverability, design, A/B testing and effectiveness

• Work with teams across the Museum to plan, edit, build and update website content
• Optimize the website content, organization and metadata for greatest accessibility, SEO and GEO performance, and search traffic acquisition.
• Research and maintain best practices in tagging digital assets and metadata
• Maintain and build web forms and landing pages designed for campaign tracking and lead capture.

• Conceptualize and produce compelling digital content—including landing pages, blog posts, email copy, and social ads—aligned with campaign objectives and audience intent.
• Collaborate with design, programming, and associated teams to ensure a consistent and dynamic digital experience across all touchpoints.

• Analyze email and website activity to identify guest intents, interests, and conversion performance.
• Research and maintain best practices that improve the Museum’s presence in search…