Senior Events Producer – Equities

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The Senior Events Producer – Equities will lead and coordinate event strategy, preparation and execution activities for Equities high profile, C‑suite, in‑person and virtual conferences, and upscale events that support business objectives and drive revenue. The position applies best practices throughout all phases of event project management to ensure best‑in‑class, memorable and productive client experiences. Effective integration between BMC teams and Equities staff is essential for identifying target clients and audiences, content development, material production and event delivery.

Tools and processes are developed to facilitate the successful and efficient execution of William Blair marketing events. Performance measures are identified, feedback collected and effectiveness assessed. Changes and enhancements to workflows, deliverables and event components are recommended based on assessment results. Escalated event preparation and execution issues are resolved promptly.

• Lead and coordinate William Blair premier event preparation activities targeted to investors, C‑suite, and high‑profile clients for the Equities team. Ensure alignment with established project plans and drive the on‑time, successful delivery of all event materials and components.
• Creative leader with in‑depth knowledge of exclusive venues, event themes, bespoke programming, business content and world‑class speakers; willingness to try new ideas and challenge the status quo; proficient in planning in‑person and virtual events.
• Develop tools and processes to facilitate the efficient execution of William Blair marketing events, establishing workflows for event components such as intake of event information, client profiling, invitation distribution, event material preparation and production, signage, shipping, participant check‑in and other day‑of‑event execution activities.
• Maintain current knowledge of events marketing and project management best practices and apply them throughout all phases of event preparation and execution. Ensure all event activities are consistent with William Blair marketing strategies and brand image.
• Review event materials and components for accuracy and quality. Ensure proper review and approvals of content and materials.
• Identify potential risks that may impede the success of marketing events. Proactively address these risks to avoid problems, develop contingency plans for dealing with event issues, and serve as a resource for resolving escalated event issues. Report issues that may risk event success to stakeholders.
• Partner with execution team and other resources toward successful execution of events.
• Liaise with Client Events Director on strategy and budget for high‑profile events.
• Evaluate the effectiveness of marketing events in achieving desired client experiences and business objectives. Identify appropriate performance measures, collect feedback and assess effectiveness of events. Report analysis findings to management.
• Recommend and implement changes or enhancements to workflows, deliverables and event components based on assessment results.
• Ensure all activities are following applicable compliance rules, regulations, policies and procedures.
• Utilize WRIKE project‑management tool to organize and track status of deadline‑driven tasks and activities.
• Additional responsibilities as requested.

• Bachelor's Degree in Marketing or related field required;
  Master’s Degree preferred.
• 6–9 years of experience in events marketing required; financial services industry experience preferred.
• Strong events marketing skills.
• Strong project management and prioritization skills, including use of project‑management technology tools.
• Strong written and verbal communication skills.
• Strong ability to adapt to changing situations and apply critical thinking to solve issues.
• Strong presence and ability to build relationships and collaborate cross‑functionally.
• Knowledge of events marketing…