Director of Partnerships - GoTickets

GoTickets | Chicago, IL

GoTickets is a fast-growing ticket marketplace connecting fans with live sports, concerts, theater, and entertainment experiences across the country. As the business continues to scale, we are looking to expand our relationships across the live-events ecosystem and strengthen the GoTickets brand through strategic partnerships with teams, universities, venues, entertainment organizations, and media companies.

GoTickets is looking for a Director of Partnerships with direct experience in the ticketing, live entertainment, sports, or media industries to build and lead strategic partnerships across the business.

This person will be responsible for identifying, developing, negotiating, and managing partnerships across professional sports, college athletics, concerts, theater, live entertainment, and media
.

A major focus will be building relationships with sports teams, universities, venues, promoters, entertainment organizations, and other rights holders that give GoTickets access to valuable branding and marketing assets - including the ability to use official team, university, venue, event, and partner logos, marks, and branding across our website, advertising, and other marketing channels.

Beyond rights-holder partnerships, this person will develop media and distribution partnerships that expand the reach of the GoTickets brand, drive traffic and customer acquisition, and create new commercial opportunities.

We are looking for someone who understands the ticketing and live-events ecosystem, has an established industry network, and knows how to turn relationships into commercially valuable partnerships.

• Develop partnerships with professional sports teams, leagues, college athletic departments, conferences, and other sports organizations
• Build relationships with key decision-makers across professional and collegiate sports
• Negotiate agreements that provide GoTickets access to official team, university, league, and athletic branding
• Secure rights to use logos, trademarks, marks, and other approved assets across the GoTickets platform, paid advertising, social media, and other marketing channels
• Identify opportunities for GoTickets to become an official, preferred, or strategic ticketing and marketplace partner
• Develop creative partnerships that connect ticket inventory, fan engagement, marketing, and customer acquisition

• Build relationships with venues, promoters, theaters, performing arts organizations, concert operators, and other live-entertainment partners
• Identify partnership opportunities around concerts, theater productions, tours, festivals, and other live events
• Develop relationships that improve GoTickets' visibility and positioning within the broader live-entertainment ecosystem
• Negotiate access to branding, marketing assets, promotional opportunities, and other partnership inventory
• Identify opportunities to create preferred or strategic relationships with venues and entertainment organizations

• Develop partnerships with sports, entertainment, lifestyle, and local media organizations
• Build relationships with digital publishers, broadcasters, content platforms, creators, and other organizations reaching live-event audiences
• Create partnerships that drive customer acquisition, brand awareness, referral traffic, and ticket sales
• Develop affiliate, content, promotional, advertising, and other creative media partnership structures
• Identify opportunities to integrate GoTickets into sports and entertainment content and event coverage
• Work with partners to create co-branded campaigns and other marketing…