Freelance TikTok Strategist, Bets

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

• Develop, refine, and oversee the voice of Complex Bets across Tik Tok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.

• Create, curate, and publish all content for the Complex Bets Tik Tok account, balancing entertainment, education, and audience engagement.

• Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse.

• Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.

• Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams.

• Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible Tik Tok content.

• Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.

• Work closely with editorial, video, design, commerce, partnerships, and events teams to develop Tik Tok-first coverage and campaigns.

• Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.

• Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.

• Create reactive social content during live sporting events and major betting moments, often in real time.

• Participate in editorial, content, and social brainstorms, helping shape the broader voice and strategy of Complex Bets.

• Track analytics, audience behavior, platform trends, and betting-related social performance, regularly sharing insights and best practices.

• Manage editorial publishing workflows and coordinate posting schedules across Complex Networks.

• Leverage AI tools and emerging technologies to streamline content production, trend identification, audience insights, and creative development.

• Appear on camera as a personality and analyst for Tik Tok content when appropriate.

• Develop recurring Tik Tok franchises, series, and content formats that grow audience loyalty and engagement.

• Manage freelancers, creators, contributors, and interns as needed.

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.

• Deep understanding of the Complex brand, audience, and voice.

• Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.

• Passion for sports, internet culture, and real-time conversation.

• Proven understanding of Tik Tok platform strategy, audience growth, and engagement optimization.

• Ability to quickly identify emerging narratives and trends before they reach peak virality.

• Excellent writing, editing, communication, and decision-making skills.

• Comfortable appearing on camera and developing a personal presence within content.

• Willingness to work nights, weekends, and…