Sr. Digital Strategy Manager

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Get to know Okta:
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

As Senior Digital Strategy Manager, you will be the strategic and operational owner of  — one of our most visible and important marketing assets for our developer audience. You’ll lead the roadmap, performance, and overall user experience of the website, ensuring it reflects Auth0’s bold brand, supports our growing product portfolio, and converts the right audiences globally.

• Own the strategy, roadmap, and performance of
• Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies
• Continue to build and optimize  to be a powerful conversion machine for all its audiences
• Manage site structure, UX, content strategy, and page optimization
• Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling
• Lead a working POD team as Product Owner of the  website setting the vision and roadmap with a team of UX, writers, designers, developers, analytics, SEO strategists, and testing team members
• Partner with the Customer Journeys team to ensure the website supports a unified, intelligent, and trusted relationship with every customer
• Report regularly on traffic, engagement, and conversion metrics and recommend enhancements

• 10+ years of experience in web strategy, website management, digital marketing
• A strong and specific point of view on how AI can transform a developer-focused SaaS website
• Proven experience owning complex B2B or multi-audience websites
• Experience leading large-scale web projects and cross-functional web teams
• Strong understanding of web UX principles, Brand, SEO, and performance optimization
• Comfortable working in a modern CMS
• Exceptional communication skills
• Ability to develop and defend a roadmap to an executive leadership team
• Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
• Experience collaborating with technical teams on roadmap and web tooling
• Experience running Marketing programs and channels focused on a developer audience
• Proven experience exploring AI capabilities for workflow efficiencies

Experience working in SaaS, Identity, Security

Hybrid

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between $146,000—$220,000 USD.

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at personnel-policy.