Digital Marketing Manager – AI & Web Strategy

Med Pro Disposal is the largest privately held services and solutions company in a $2+ billion market segment. We are rapidly expanding both our services and software offerings. Med Pro serves more than 40,000 healthcare clients and offers medical waste management, OSHA workplace safety, HIPAA certification, HR compliance training, pharmaceutical waste stream management, and document shredding and data destruction services. Med Pro Disposal helps keep the healthcare industry safe and up to code so they can focus on what matters most — their patients.

We’re looking for a Digital Marketing Manager to oversee and optimize all of Med Pro’s digital channels. This role is both strategic and hands‑on — you’ll shape our digital strategy while also executing campaigns, managing performance, and ensuring our online presence reflects our brand and drives measurable results.

• Own the digital ecosystem — manage performance across all digital channels: organic web, SEO, paid search (Google Ads, Bing, etc.), and social media (organic and paid) and anywhere our company and related brands may appear online.

• Manage resources — you'll be the leader of a team responsible for digital channels, tasked with managing or delegating task and rout eownership to in‑house resources, as well as freelance and outside agency partners.

• Lead AI‑driven initiatives — oversee AI and GEO‑targeted marketing strategies, including emerging AI search platforms and content optimization.

• Align digital messaging — ensure our online presence and creative assets reflect company strategy, positioning, and tone.

• Implement & maintain tracking — ensure end‑to‑end analytics, attribution, and reporting are accurate and actionable.

• Collaborate cross‑functionally — work closely with leadership, design, sales, and content teams to align campaigns with business goals.

• Stay ahead of trends — proactively identify opportunities in AI, automation, and search technologies to strengthen Med Pro’s competitive edge.

• 5+ years of experience in digital marketing, ideally with experience in multi‑channel performance management.

• Proven success managing SEO, paid search, paid social, and website strategy.

• Working knowledge of Google Analytics (GA4), Tag Manager, Search Console, digital heat maps, and ad platforms (Google Ads, Meta, Linked In, etc.). Can leverage agency and outside vendor resources for high expertise

• Experience with AI tools, GEO/AI‑based targeting, or AI search initiatives a strong plus.

• Data‑driven mindset with strong analytical and project management skills.

• Excellent communicator with the ability to translate strategy into clear digital execution.

• Growing company with a strong mission in healthcare compliance.

• Opportunity to shape the future of our digital marketing and AI initiatives.

• Supportive, entrepreneurial environment that values innovation and execution.

• Competitive compensation, benefits, and professional growth opportunities.