President, Analytics

Join to apply for the President, Analytics role at Publicis Media
.

4 days ago Be among the first 25 applicants.

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. As a key business solution of Publicis Groupe, its digital‑first, data‑driven global practices deliver client value and drive growth in a platform‑powered world. Publicis Media is present in more than sixty countries with over 23,000 employees worldwide.

The President, Data Science will lead Publicis Media’s audience‑first data science vision and strategy, driving innovation in advanced analytics, machine learning, and AI‑powered solutions. This role will oversee the development of scalable data products and predictive models that enhance media planning, audience targeting, and campaign optimization.

• Strategic Leadership:
  • Define and execute Spark Foundry’s data science roadmap aligned with agency and client growth objectives.
  • Champion the integration of AI/ML into media planning, measurement, and optimization processes.
• Innovation & Product Development:
  • Lead the creation of proprietary data science tools and platforms to deliver automation, business impact, and competitive advantage.
  • Identify emerging technologies and trends to keep Spark Foundry at the forefront of data‑driven marketing.
• Client Solutions & Consulting:
  • Partner with senior client stakeholders to translate complex data insights into actionable strategies.
  • Develop advanced analytics solutions for attribution, forecasting, and ROI measurement.
• Team Leadership & Development:
  • Build and mentor an innovative data science team, fostering collaboration across analytics, engineering, and data strategy.
  • Promote diversity of thought and continuous learning within the organization.
• Collaboration:
  • Work closely with Publicis Groupe data and technology leadership to ensure alignment and scalability.
  • Collaborate with Strategy, Planning, Investment, and Analytics teams to embed data science into every stage of the agency process.

• Education:
  
  Advanced degree in Data Science, Statistics, Computer Science, or related field.
• Experience:
  • 15+ years in data science leadership roles, preferably within media, advertising, or technology sectors.
  • Proven record of building and scaling data science capabilities in a matrixed organization.
  • Experience using predictive analytics on large consumer‑level data assets and marketer first‑party data to drive marketing outcomes.
• Technical Expertise:
  • Advanced knowledge of machine learning, AI, predictive modeling, and big data technologies.
  • Familiarity with cloud platforms (AWS, GCP, Azure) and modern data engineering practices.
  • Firsthand experience with advanced statistical modeling and other quantitative analysis, plus knowledge of database structure and functionality.
  • Hands‑on experience with data manipulation and statistical/analytical software packages (e.g., R, MATLAB, S‑Plus, Stata, SAS, SPSS, SQL), programming languages (SQL, Python, JAVA, C++), data clean room platforms (Live Ramp Safe Haven, Epsilon People Cloud, Amazon Marketing Cloud).
• Leadership
  
  Skills:
  • Exceptional ability to influence senior stakeholders and communicate complex concepts clearly.
  • Strong business acumen with a passion for innovation and measurable impact.

• Data Science Adoption:
  Percentage of media planning and optimization processes leveraging AI/ML models.
• Innovation Impact:
  Number of proprietary data science tools launched and adopted by client teams.
• Client Value Creation:
  Improvement in campaign ROI and attribution accuracy driven by data science solutions.
• Revenue Contribution:
  Incremental revenue generated from data science‑driven products and services.
• Operational Efficiency:
  Reduction in time‑to‑insight and automation of manual analytics processes.
• Talent Development:
  Retention rate and growth of data science team; number of advanced certifications achieved.
• Thought Leadership:
  Industry recognition through awards, publications, and speaking engagements.

Our Publicis Groupe motto “Viva La Différence” means we’re…