SEO Analyst

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Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online.

This role reports to the Digital Media Manager and is located in Chicago, offering a hybrid work environment with a minimum of 3 days required in the office every week.

• Conduct AI visibility audits to understand how our content is represented in AI-driven search experiences and identify opportunities for improvement.
• Perform technical SEO audits, including reviewing site architecture, crawl/indexation, site speed, structured data, and other technical issues.
• Support content optimization by partnering with content creators to improve headers, meta tags, internal linking, and structured elements (like schema markup) to enhance discoverability across traditional and AI-powered search platforms.
• Conduct keyword and topic research to identify search visibility opportunities, including estimates of traffic sizing and scope for new client engagements or content initiatives across traditional and AI-driven platforms.
• Track and report on core SEO performance metrics (organic traffic, rankings, conversions), sharing actionable insights with the team.
• Assist in the development of link-building/outreach strategies: identify high-potential opportunities, coordinate execution, monitor link profile health.
• Keep up to date with evolving SEO/AI search trends and apply learnings to daily work as appropriate. Support experiments that track how brand content surfaces in AI discovery engines and retrieval systems.
• Engage in occasional client-facing work: present findings, performance reports, and strategic recommendations in meetings or calls; collaborate with client stakeholders to clarify goals and priorities.
• Collaborate cross-functionally with B2B, partner marketing, content, UX, analytics, paid media, teams to embed SEO and AI-search best practices throughout processes.
• Perform other SEO-related duties and special projects as assigned to support evolving team and client needs.

• 1–3 years of hands-on SEO experience (preferably agency).
• Ability to diagnose and act on issues with site architecture, crawl/indexation, basic understanding of structured data, schema markup, and how AI systems interpret content.
• Demonstrable content and on-page SEO experience: keyword research, mapping to content, internal linking, metadata, etc.
• Hands-on experience using SEO tools (e.g., Google Analytics/GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc).
• Experience reporting on and analyzing SEO performance metrics (e.g., traffic, ranking, conversions) and making recommendations.
• Strong communication and collaboration skills.
• Active curiosity and willingness to experiment with AI-driven discovery and emerging search platforms (Google SGE, ChatGPT Search, Perplexity, etc).

• Agency background (you’ve worked across different clients/verticals).
• Experience with CMS platforms (Word Press, Drupal, etc) and working with developers.
• Familiar with HTML, CSS, JavaScript basics.
• Hands-on experimentation with AI-driven visibility — understanding how content appears in generative search, knowledge graphs, or conversational AI systems.

Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education. Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023 and 2024.

We were also certified as a Great Place To Work® in 2022, 2023 and 2025. We offer benefits that include hybrid work arrangement, parental leave, health insurance, FSA, HSA dental, short-term and long-term disability, 401k…