Sr. Analyst, Marketing Analytics & Measurement

Sr. Analyst, Marketing Analytics & Measurement

Join to apply for the Sr. Analyst, Marketing Analytics & Measurement role at Ovative Group.

Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don’t just track data; we redefine success.

Our proprietary Mar Tech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement makes EMRge the first Mar Tech platform to measure businesses holistically. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.

• Client Engagement:
  Deliver best‑in‑class client experience on client engagements by helping craft and deliver workplans, work streams, and analytics.
• Partner with Ovative client leaders on client success, opportunities, and optimal approach to ensure the client is happy and getting value from marketing measurement.
• Develop cross‑channel activation roadmap for clients, focused on driving enterprise goals.
• Develop visualizations to clearly communicate complex ideas to clients & the internal team.
• Subject Matter Expertise:
  Apply best practices to analyze client media performance data to identify trends and opportunities for improvement.
• Translate cross‑channel analysis, reporting & observations into business insights and actionable recommendations.
• Perform ad‑hoc deep analysis to uncover key opportunities and translate into actionable recommendations.
• Support & advise clients and Ovative media teams on test design, execution, and recap analysis.
• Develop subject matter expertise in omni‑channel, advanced media measurement tools such as multi‑touch attribution, online‑to‑offline matching, media mix modeling.
• Leadership & Empowering Others:
  Develop and educate peers on new methods of improving activation/insights.
• Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance).
• Work with internal Ovative teams to come up with marketing solutions/value‑add plays.
• Structured Thinking & Communication:
  Address complex, open‑ended analytics requests in a structured manner.
• Identify & focus on what matters most to move the client’s business forward.
• Structure activation work and communication to drive most critical/fundamental business goals.

• 3+ years relevant professional work experience.
• Excellent communicator & collaborator between multiple client & internal teams.
• Able to connect complex marketing data & situations into tangible business paths.
• Experience with in marketing industry (digital marketing preferred).
• Must be able to thrive working in ambiguous situations.
• Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc).
• Experience related to in‑marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout).
• Experience using Sequel to gather data or run analytics on datasets.
• Experience working with MMM/MTA marketing models & communicating and partnering with high‑level partners (Directors, VPs, CMOs, CFOs, etc).

For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.

We provide strong, competitive, holistic benefits that understand the importance of…