Content Strategy Director; Freelance

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people— with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. We push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. When we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

As Director Content Strategy, you support by understanding, applying and disseminating content best practices as part of a larger, cross‑functional team. You collaborate closely with the Creative, UX, strategy, SEO and analytics teams to understand and help support client objectives and user requirements.

• Perform content audits and competitive assessments to assess content, determine best‑in‑class practices and inform future state requirements.
• Review site performance and SEO/AEO data insights to inform content recommendations.
• Provide high‑level content strategy and branded experience recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, and site metrics.
• Create or review site structure and nomenclature for the most intuitive presentation of content.
• Taxonomy and tagging recommendations.
• Content model and matrix development, including mapping content requirements for page types, personalization and intelligent content solutions.
• Define content types required for the new site experience.
• Assess existing content to determine quality, consistency, relevancy, utility and perform a Keep/Kill/Revise audit to inform content migration.
• Develop content migration strategy and matrix.
• Generate or maintain an inventory/matrix of all site content, including related assets.
• Develop a content playbook and governance guidelines documenting the content strategy and how the site should be maintained, updated, and localized across markets.
• Managing junior content strategist(s) as needed.

• Develop content strategy, planning and POVs for best practice .com experiences.
• Research audience insights and trends to develop consumer‑centric content plans across the pre‑ to post‑purchase CEJ throughout the .com experience.
• Develop Consumer Experience Journey content paths, requirements and content plans to inform UX and wireframes for required page types.
• Establish criteria and maintain editorial standards and accuracy/quality of content.
• Create and/or maintain an editorial calendar to align site releases with product launches, seasonal promotions, and more as required.
• Develop documentation for content migration and content production.
• Develop creative briefs to inform UX and content creation.
• Create content strategy playbooks and governance guidelines.
• Leverage AI tools and agents to streamline workload.
• Manage junior content strategists, delegating, supervising and mentoring as necessary.

• 10+ years’ experience in digital content strategy, some in an agency/consulting environment.
• Client‑facing C‑Suite written and oral presentation experience.
• Experience and comfort using AI tools and agents, and learning and adopting new tools.
• Experience working with SEO, UX, creative and strategy teams to develop best‑in‑class content strategy.
• Experience working on B2B and B2C e‑commerce content.
• Experience working with and expert knowledge of Adobe Experience Manager or similar CMS and DAM.
• Excellent AI prompting, PowerPoint, Excel, Word, Figma, Mural, editing and proofreading skills.
• Comfort learning new tools and exploring new innovations in AI, digital platforms and technology.
• Experience with automotive vertical a plus.
• Highly collaborative self‑starter comfortable making decisions, identifying what activities and deliverable are required to achieve project goals, and prioritizing tasks.
• Demonstrates…