Growth Marketing Lead

Responsibilities

• Own the overall growth marketing strategy for ImPACT Applications, aligning initiatives with business goals and revenue targets
• Develop integrated marketing plans that leverage content, partnerships, and automation to drive lead generation and customer engagement
• Build and manage Hub Spot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeys
• Partner with sales and product teams to create messaging and assets that support acquisition and retention
• Use analytics tools (Hub Spot, GA4, Salesforce) to monitor performance, identify trends, and inform strategic decisions
• Ensure CRM data integrity and accurate reporting across Hub Spot and Salesforce
• Collaborate cross-functionally to deliver marketing initiatives that strengthen brand presence and fuel business expansion

• 2+ years of experience in digital or growth marketing roles, ideally in a startup or high-growth environment
• Expertise in Hub Spot, Salesforce, and marketing automation workflows
• Proven ability to launch and optimize paid media campaigns (Google Ads, Linked In)
• Strong analytical skills with experience using GA4 and marketing dashboards
• Highly organized, proactive, and comfortable working independently
• Exceptional written and verbal communication skills

• Experience in healthcare, education, or SaaS industries
• Familiarity with Tableau or similar reporting tools
• Background in SEO strategy and conversion rate optimization
• Ability to thrive in small teams and fast-paced environments

• Medical, Dental, and Vision plans
• Company paid basic life and AD and D insurance
• Company paid long-term disability
• Paid Parental Leave
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options