Manager - BCG Vantage, NextGen Consumer Insights

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Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation— inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

As a Manager within BCG’s Center for Customer Insight (CCI) and a leader on the CCI Vantage team, you will spearhead efforts to expand, modernize, and commercialize our “Next Gen” customer research methodologies and our portfolio of “insights infusion” offerings (i.e., products designed to inject rich, rapid insights into BCG’s strategy engagements).

You will bring a strong expertise in primary customer research, with particular experience leveraging AI-powered “qual at scale” tools and/or synthetic consumers. You will have a deep interest in how technology is transforming the insight-generation process, and proven background as an early-adopter of “Next Gen” insights tools in client work. You will play a pivotal role in evolving CCI’s insight capabilities, embedding “Next Gen” methods that accelerate fieldwork & synthesis, enhance human understanding, and expand the scope of insight-infused consulting across industries.

You will collaborate closely with BCG commercial leadership, topic leaders, and case teams to design and execute advanced customer insight programs, guide application of “Next Gen” tools, and shape the go-to-market roadmap for our Insights Infusions portfolio. Within the first 6-12 months, you will manage a small team of 2-3 direct reports who are dedicated to deploying CCI Insights Infusions tools.

• Lead the development, refinement, and commercialization of CCI’s insights infusion offerings, especially those leveraging AI, digital qual, and large-scale customer understanding
• Act as a subject matter expert and internal advisor, helping BCG case teams scope, design, and execute primary research programs that combine human and machine intelligence
• Partner with CCI and commercial leaders to embed AI-powered insight generation methods across the consulting process—from early discovery through strategy development
• Serve as a champion and educator for modern research methods and the insights infusion portfolio, helping expand awareness and adoption across industries and practice areas
• Identify, pilot, and scale new AI-enabled tools, methodologies, and use cases—bridging cutting-edge technologies with applied strategic relevance
• Contribute to marketing materials, proposals, thought leadership, and internal capability building to drive visibility and impact
• Eventually grow and lead a small team of insight professionals, mentoring talent and helping scale the function

• Leading end-to customer research (particularly qualitative and mixed-method approaches), with a focus on speed, scale, and synthesis
• Designing and executing research using advanced digital and AI-enabled customer insights tools (e.g., automated transcription, large-language-model–based analysis, digital ethnography, social conversational mining, synthetic customer data, insights integration platforms, etc.)
• Translating complex, unstructured insight into clear, strategic recommendations and client narratives
• Experimenting with and operationalizing emerging research technologies within a rigorous consulting environment
• Acting as an “insight translator,” helping non-research stakeholders understand and apply AI-powered insight methods meaningfully
• Building and maintaining…