Google Search Ads Specialist - Trust

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20 role at Relish Works

Trust
20 is a digital food-safety training company serving restaurants, hospitality, healthcare, education, and food manufacturing. We’re hiring a Senior Google Search Ads Specialist to own and optimize high-intent Search campaigns focused on revenue efficiency and lead quality
.

Google Search Ads Specialist (Contract)

Company: Trust
20 (T20)

Type: Contract

Rate: ~$70/hour

As a Senior Google Search Ads Specialist, you will own and optimize high-intent Search campaigns aimed at maximizing revenue efficiency and improving lead quality for Trust
20’s digital food‑safety training products.

• Own end-to-end Google Search Ads strategy and execution.
• Build and optimize keyword‑driven campaigns for B2B and B2C training products.
• Manage account structure, match types, bidding, budgets, and negatives.
• Write and continuously test high‑intent ad copy aligned to compliance and training needs.
• Optimize for purchases and qualified leads (not vanity clicks).
• Monitor and improve CPA, CAC, conversion rate, and ROAS.
• Ensure accurate conversion tracking (Google Ads, GA4, GTM).
• Identify search‑term insights to improve funnel.
• Provide clear, concise reporting with recommendations tied to revenue.

• 5–8+ years hands‑on Google Search Ads experience.
• Demonstrated success scaling high‑intent Search campaigns.
• Deep expertise in keyword strategy, match types, and query mining.
• Strong understanding of conversion tracking and attribution.
• Comfortable optimizing for both self‑serve purchases and sales‑assisted funnels.
• Independent, detail‑oriented, and ROI‑driven.

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Location:

Chicago, IL.