Senior Analyst, eCommerce; Retail Media

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

The eCommerce Senior Analyst is the day-to-day steward of client’s eCommerce initiatives for assigned brands, and responsible for monitoring and maintaining campaign development, activation, and innovation across Amazon and other utilized marketplaces. The Senior Analyst develops and maintains a strong knowledge of their clients’ business and applies their online marketplace understanding accordingly to help deliver against the clients’ needs/objectives particularly as they relate to Amazon growth and acceleration strategy.

The Senior Analyst must be adept with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP. The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

• Gather research necessary to build a new campaign focusing on the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP
• Continuously learns various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools
• Assist the manager in gathering necessary data for plan development
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Monitor and maintain campaign budgets, pacing and bid adjustments
• Active monitoring and management of performance and competitive landscape
• Monitor and optimize eCommerce performance to meet business objectives
• Successful completion of training programs and requisite certifications
• Foster strong relationships with internal teams and client groups
• Group keywords into ad groups and develop relevant ad copy and extensions
• Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
• Primary party responsible for trafficking approved plan into search engines and trafficking approved plan
• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
• Active participation in client status and reporting calls, including presentation of reporting
• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
• Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Bench tools, Google Trends
• Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
• Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions
• Establish professional, productive rapport with sales representatives/media…