Digital Marketing Analyst

Responsibilities

• Provide in-depth analysis of social media campaign and website performance
• Identifying trends and opportunities for optimization.
• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.
• Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies.
• Increasing a website’s visibility in search engines to drive organic and paid traffic.

• Bachelor’s degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
• Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
• Understanding of analytics tools, social media and website insights platforms, and data visualization software.
• Proficiency in using data to inform digital strategies is a requirement.
• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
• Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
• Familiarity with digital advertising platforms, such as:
  Meta Ads Manager or Linked In Campaign Manager is also necessary.
• Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.