Associate Director, Ad Product Marketing; Ad Tech

Position: Associate Director, Ad Product Marketing (Ad Tech)
Who We Are:

Sirius

XM and its brands (Pandora, Sirius

XM Media, Ads Wizz, Simplecast, and Sirius

XM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad‑supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically‑acclaimed, industry‑leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing Sirius

XM's vision to life every day.

SiriusXM

Sirius

XM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising‑supported audio products. Sirius

XM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of Sirius

XM, is the largest ad‑supported audio entertainment streaming service in the U.S. Sirius

XM's subsidiaries Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as Sirius

XM Media, leverages its scale, cross‑platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. Sirius

XM, through Sirius

XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, Sirius

XM offers connected vehicle services to automakers.

How you'll make an impact:

The Senior Manager, Ad Product Marketing is a key member of the Revenue Organization with a sharp focus on translating ad technology initiatives into market facing narratives. This position will be responsible for working alongside Product and Product Ops teams on market needs, positioning, and driving the end‑to‑end commercialization process, including creating best‑in‑class narratives and enablement materials.

What you'll do:

• Lead GTM for Ad Tech Initiatives:
Drive the sales go‑to‑market strategy for the media and tech platform's full suite of advertising technology solutions, including programmatic, audience targeting, measurement, automation, dynamic creative, and identity.

• Partner with Product Teams:
Act as a strategic marketing partner to Product, Product Operations, and Platform teams‑informing roadmaps based on market needs and helping prioritize features that deliver customer value.

• Craft Market‑Ready Narratives:
Develop clear, differentiated positioning and messaging that communicates the value of Sirius

XM Media & Ads Wizz's ad tech capabilities across multiple channels and formats.

• Sales Enablement:
Create and maintain best‑in‑class sales enablement materials (e.g., one‑pagers, pitch decks, FAQs) to help internal teams and partners articulate complex technology offerings.

• Industry Thought Leadership:
Identify and amplify Sirius

XM's unique POV across ad tech topics by developing thought leadership content, identifying trends, and supporting PR and industry events.

• Executive & Client Communication:
Represent product marketing in executive‑level meetings and client presentations. Must have a strong executive presence and the ability to simplify complexity.

• Cross‑functional

Collaboration:

Work with B2B marketing, PR, industry marketing, legal, and data teams to support integrated product launches, announcements, and ongoing promotion.

• Stay Ahead of the Curve:
Monitor trends in the digital advertising and martech ecosystem (e.g., AI, privacy regulations, programmatic advancements, measurement shifts) to inform…