Director, Advanced Analytics

Company Description

Meet Infinite Roar

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.

Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes at scale.

Under the direction of dynamic leaders with hands‑on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world‑class buying clout, research and tools, and results. Our people are what sets us apart, and we embody a culture where you are seen, heard, valued and appreciated.

The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best‑of‑breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever‑changing universe of ad tech, data management, data‑driven marketing, and enables a data‑first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.

As a leader in the DTAI team, the Director is responsible for guiding a team to develop and deliver data‑driven solutions that enhance marketing performance and media insights. This role involves creating client‑ready analytic strategies, frameworks, and methods, while playing a key role in advancing client‑facing solutions. The Director partners closely with various teams, including Strategy, Activation, Operations, Audience and AdOps, to drive data‑led integration and measurement strategies across multi‑channel activations.

They will bring a strong mix of big‑data management and modeling expertise along with business insight and project management skills to solve complex business issues through creativity, and human insights.

The Director will own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of partners to improve opportunities. They will also bring deep client and relationship management proficiency, together with a passion for building new capabilities through experimentation. They will have significant influence across senior business leaders and clients, guiding campaign optimizations and working with third‑party vendors on brand health/lift studies, marketing mix modeling, and audience activation, all while fostering collaboration and a coaching mentality.

The ideal candidate will have a strong background and understanding of the attribution landscape, including econometric modeling, customer propensity derivation, LTV prediction and CRM databases. Candidates must be proficient in writing scripts (SQL, Python and/or R) and capable of coaching a junior team of data science analysts to design, develop and deliver data models effectively.

This is a hybrid role in Chicago requiring 3 days a week in office.

• Provide strategic leadership to senior client partners and partners to design, prioritize and implement strategic projects to improve marketing investment and improvement of analytical maturity
• Lead development and presentation of advanced analytics solutions and long‑term analytics project roadmap to address client’s business and marketing needs, that are also critical to DTAI’s long‑term success
• Partner across the DTAI teams to create and maintain a robust data infrastructure for seamless organization
• Actively share knowledge with client and internal teams regularly regarding derived insights and results to impact business needs and further growth
• Enhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance
• Drive the use of analytics…