Associate Director, Digital Product Management - AI Products and Solutions

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Digitas is seeking an Associate Director, Digital Product Management - AI Products and Solutions to drive technical innovation at the intersection of generative AI, data, and digital marketing. In this pivotal role, you will partner closely with internal stakeholders, sister agencies, and client teams to analyze their processes, uncover pain points, and map out opportunities for AI transformation. You’ll explore and evaluate diverse sources of information - including structured data and unstructured content - to design and create bespoke agentic solutions tailored to each unique challenge.

While generative AI will be a core focus, your toolbox will also include automation technologies, process/workflow optimization, and the development of new products or platform features.

As an expert in Prompt Engineering, you will bring a deep understanding of how to harness and fine-tune generative models for optimal results. Your relentless curiosity and boundary-pushing mindset will drive you to experiment boldly and identify unconventional approaches that deliver measurable business impact. You will act as a thought leader and hands‑on innovator, leveraging the latest advancements in technology to create practical, scalable solutions for our clients and internal teams.

You will serve as a key client partner—managing ongoing Digitas AI product development, addressing customer inquiries, and ensuring clients receive exceptional value and support. Your people skills will be equally important as your technical knowledge. Your top‑notch communication skills and client‑centric mindset will foster strong relationships, solve real client problems leading to client satisfaction, and encourage long‑term engagement with our AI solutions.

You’ll play a pivotal role in shaping the future of digital experiences and AI‑powered solutions for Fortune 500 clients, leveraging cutting‑edge technology in a collaborative, agency environment.

• Drive the end‑to‑end discovery, strategy, and delivery of AI‑powered projects using our bespoke generative AI platform.
• Architect, prototype, and implement innovative solutions across diverse business use cases.
• Collaborate with cross‑disciplinary teams—including designers, developers, and strategists—to ideate, develop, and launch new products and experiences.
• Partner with clients to understand their evolving generative AI needs, and proactively identify opportunities where generative AI or technology can support their business goals.
• Lead requirements gathering, use case documentation, and define acceptance criteria in partnership with clients, stakeholders and development teams.
• Guide teams, including Product Managers, Engineers, and QA Analysts, across the full software development lifecycle (SDLC), ensuring high‑quality, timely delivery.
• Conduct technology audits, vendor analyses, and help define product roadmaps and technical strategies.
• Be a subject matter expert in prompt engineering and generative AI best practices, offering hands‑on guidance and training to clients to maximize the value of the platform.
• Present complex technical concepts to both technical and non‑technical audiences with…