Digital Strategist

Responsibilities

• Lead the development and execution of advanced digital media plans aligned with client business goals.
• Analyze platform-specific KPIs to ensure campaign effectiveness, identify opportunities, and provide actionable insights.
• Interpret large, complex datasets to uncover trends and drive campaign performance.
• Anticipate challenges and proactively develop innovative solutions.
• Champion testing strategies to enhance client media buys.
• Serve as a trusted advisor, educating clients on digital strategy, execution, and measurement.
• Stay ahead of industry shifts across programmatic, paid social, paid search, CTV, DOOH, and emerging channels.
• Present innovative growth opportunities, platform betas, and POVs that influence client strategy.

• 4+ years of progressive digital media experience (agency experience preferred)
• Proven success leading complex programmatic and paid social campaigns
• Strong business acumen and comfort engaging with C-level clients
• Certifications and expertise in social platforms, DSPs, Google Analytics, Google Tag Manager, and Facebook Blueprint
• Experience with integrated/mixed-media strategies; traditional media buying a plus
• Advanced analytical skills; proficiency in Excel and BI tools
• Strong communicator with the ability to translate complex digital concepts to varied audiences
• Collaborative leader with mentoring experience preferred

• Comprehensive health, vision, and dental coverage with generous employer contribution
• Ongoing education & training opportunities
• Open, collaborative, and casual work atmosphere
• Company-sponsored events & team-building experiences