Omni Shopper Insights Lead

Omni Shopper Insights Lead –
Clorox

Lead the development and execution of omnichannel shopper insights to unlock growth across the company's eCommerce and retail commerce channels.

• Lead Omni‑Commerce Insights (Amazon priority + key .com retailers).
• Partner with Amazon customer teams and BU marketing to decode shopper behavior and identify drivers of attraction, conversion, retention and loyalty.
• Leverage Stackline, AMC and other eCommerce analytics platforms to connect shopper actions to business outcomes.
• Institutionalize a unified omni‑path‑to‑purchase model as the Sales Omni standard.
• Recommend and lead ad‑hoc shopper insight surveys to illuminate the shopper across Clorox categories and brands within eCommerce.
• Shape Amazon‑specific shopper strategies that elevate commercial conversations and strengthen JBP collaboration.
• Map the modern eCommerce shopping journey across Amazon, , , Chewy, Petco, , and
• Decode triggers such as branded vs. unbranded search, need‑state‑driven navigation, and competitive switching.
• Identify migration patterns across retailers and digital ecosystems.
• Illuminate factors that increase S&S propensity and online loyalty.
• Translate digital shelf analytics into recommendations that improve findability, search rank, click‑through, and content clarity.
• Partner with internal teams to unlock repeat‑purchase analytics and drivers of loyalty.
• Identify triggers of attrition and moments that strengthen retention.
• Build retailer‑specific loyalty and repeat‑play strategies for Amazon and priority .com retailers.
• Synthesize insights across Stackline, AMC, Scintilla, Numerator, Circana, and retail media analytics.
• Identify friction points for shoppers across Clorox categories.
• Identify best‑in‑class digital shelf partners to lead focused insight work across prioritized customer teams.
• Lead ad‑hoc insight work, including short surveys, qualitative tasks, rapid digital tests, and shopper decision experiments.
• Integrate custom research with platform analytics to build a holistic, insight‑rich narrative.
• Translate insights into compelling stories for Amazon teams, key .com customer teams, BU Marketing, Category Leadership, and Retail Media.
• Present clear, concise narratives that influence senior leaders and customer decision‑makers.
• Arm Sales Directors with retailer‑specific insights that unlock Sell‑In and JBP conversations.
• Partner with Category Leadership to connect shopper insights to physical and digital aisle logic.
• Help scale predictive insights and automation with Data Science partners.

• 7–10+ years of experience in primary ad‑hoc shopper insights, eCommerce & retail commerce analytics, data analytics/data science, retail media insights, and digital shelf analytics.

• Deep expertise in Stackline (Beacon/Atlas) and Amazon Marketing Cloud.
• Strong working knowledge of Circana, Numerator, Nielsen
  
  IQ;
  Scintilla familiarity is a plus.
• Experience synthesizing data across transactional, behavioral, competitive, and media sources.
• Lead, design and work with partners for quick‑turn surveys and ad‑hoc shopper research.
• Fluency with AI tools for insight synthesis, journey mapping, and automation.
• Strong PowerPoint, Excel, Power
  
  BI, and data visualization capabilities.

• Ability to simplify complexity and craft compelling narratives for senior stakeholders.
• Experience influencing Sales, Marketing, and Retail partners.
• Strong interpersonal and stakeholder management skills.
• Comfortable testing, iterating, operating in ambiguity, and thinking end‑to‑end.

• Builder, excited to create and scale a new capability.
• End‑to‑end thinker who sees journeys, not isolated data points.
• Bias for action, progresses quickly, even with imperfect data.

Ideally located in Oakland, CA or Pleasanton, CA with the ability to be in the office 3 × per week per the Hybrid 2.0 policy. Open to talent from other Clorox hub locations.

Our inclusive culture empowers people to be their best, professionally and personally. We serve a diverse consumer base, believing teams that reflect our consumers bring fresh perspectives, drive innovation, and keep us attuned to the world around us.

Full‑time, Senior level, Marketing and Sales, Manufacturing industry.

Clorox is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.