Marketing Analyst & Operations Specialist

Job Title: Marketing Analyst & Operations Specialist

Location: Chicago, IL (In-office, full-time)

We market and manage over 12,000 apartments across Chicago, Kansas City, and St. Louis. Our mission is simple: make finding and living in an apartment easier and more enjoyable.

We’re looking for a Marketing Analyst & Operations Specialist who is equal parts data detective, Hub Spot architect, and Word Press optimizer to help us grow smarter and faster.

• Manage 21 Word Press sites: plugin updates, theme optimization, security monitoring
• Implement SEO best practices, schema markup, and performance improvements
• Set up A/B tests, CRO tools, and landing page templates to drive conversions
• Partner with IT on hosting/maintenance and troubleshoot technical issues
• Serve as in-house Google Analytics 4 expert: event setup, tracking, and attribution
• Build dashboards integrating web, ad, email, and social campaign data
• Translate analytics into insights for leasing and marketing strategies
• Own Hub Spot end-to-end: workflows, smart lists, lead scoring, forms, landing pages, nurture programs
• Integrate Hub Spot with Salesforce and App Folio; troubleshoot sync issues and enforce clean data
• Train teammates on Hub Spot usage and automation
• Collaborate with marketing, IT, and third-party vendors to optimize tools and campaigns
• Champion UTM tracking, attribution, and conversion reporting best practices
• Research and implement new marketing automation and martech solutions

• Chicago-based and available to work in-office (collaborative role)
• 4–6+ years in marketing analytics or marketing operations
• Strong Word Press expertise: custom post types, plugins (Yoast, Elementor, Gravity Forms), CRO tools, staging environments
• Extensive Hub Spot experience: automation workflows, multi-touch nurture campaigns, integrations, advanced reporting
• Google Analytics 4 mastery: event tracking, data layers, conversions, dashboards
• Strong Excel/SQL/BI skills (Looker, Tableau, Power BI a plus)
• Comfortable with APIs, Zapier/Make, and webhooks
• Strong communicator able to bridge data, tech, and creative marketing teams

• Impact:
  Your dashboards and optimizations directly influence how 12,000 apartments get leased
• Ownership:
  Lead authority on Hub Spot and Word Press, trusted across the team
• Tools & Scale:
  Manage a modern stack (Hub Spot, Salesforce, App Folio, GA4, Word Press) at enterprise scale
• Growth:
  Opportunity to innovate, test, and implement bold ideas

• Competitive salary range ($75k-$80k annually)
• Health, dental, vision insurance
• Paid time off + holidays
• 401(k) with company match
• Apartment discounts