Vice President Director, Data and Analysis

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Vice President/Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. This is a unique opportunity for an experienced individual to lead data and measurement strategy for some of the largest brands on the planet, in a rapidly growing and evolving retail media market.

Sound like you? Read on.

What you’ll do:

As a Vice President/Director, you’ll guide teams in driving strategic data-driven growth and operational efficiencies with data. You’ll work to surpass client goals through uncovering insights and communicating recommendations from brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. You will lead data, analytics, and insights for all commerce activations for one of our largest clients, while also contributing to our growing Commerce practice.

Day-to-day, your role includes:

• Acting as a key partner for the client and internal teams by implementing conceptual measurement frameworks and developing effective marketing strategies
• Identifying optimization opportunities within retail media investments, to maximize performance and ROI
• Represent retail media analytics within the broader data, analytics, and insights team for this given client relationship
• Guide clients on measurement best practices and surface cross-retailer insights that guide strategic investment recommendations
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Surface insights from program performance, retailer tools, and internal tool to guide client marketing strategy and decision making
• Providing guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently.
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
• Supporting in the development of the Commerce Analytics practice

We’re looking for strong, impactful work experience, which typically includes:

• 10+ years of experience in marketing analytics or strategy, including experience working with retail businesses including Walmart, Target, Kroger, big box, grocery, or pharmacy retailers
• Strong client relationship and communication skills, with experience managing multiple projects across teams
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods or measurement tools (regression techniques, marketing mix models (MMM), attribution, incrementality)
• Knowledge of digital data technologies (RMNs, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Experience with data clean rooms is a plus (e.g. Amazon Marketing Cloud)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you!

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