Associate Director, Advanced Analytics

Company Description

Meet Infinite Roar

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader

Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes at scale.

Under the direction of dynamic leaders with hands‑on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world‑class buying clout, research and tools, and results. Our people are what sets us apart, and we embody a culture where you are seen, heard, valued and appreciated.

The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best‑of‑breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever‑changing universe of ad tech, data management, data‑driven marketing, and enables a data‑first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.

The Associate Director, Advanced Analytics will assist in developing and delivering data‑driven solutions that enhance marketing performance and media insights. This role involves creating client‑ready analytic strategies, frameworks, and methods, while playing a key role in advancing client‑facing solutions. The AD, Advanced Analytics will work closely with partners across various teams, including Strategy, Activation, Operations, Audience and AdOps, to drive data‑led integration and measurement strategies across multi‑channel activations.

They will bring a strong mix of big‑data management and modeling expertise along with business acumen and project management skills to solve complex business issues through creativity, and human insights. They will also bring deep client and relationship management proficiency, together with a passion for building new capabilities through experimentation. They will directly influence campaign optimizations, third‑party vendors for marketing mix modeling, and audience activation, all while fostering collaboration and a growth mindset.

The ideal candidate will have a strong background and understanding of the attribution landscape, including econometric modeling, customer propensity derivation, LTV prediction and CRM databases. Candidates must be proficient in writing scripts (SQL, Python and/or R) and have experience managing analysts to design, develop and deliver client‑ready deliverables and insights effectively.

This is a hybrid role in Chicago requiring 3 days a week in office.

• Work directly with DTAI leads and the Director, Advanced Analytics, to develop prioritization and execution of strategic projects to improve marketing investment and improvement of analytical maturity
• Co‑lead development and presentation of advanced analytics solutions and long‑term analytics project roadmap to address client’s business and marketing needs, that are also critical to DTAI’s long‑term success
• Actively share knowledge with client and internal teams regularly regarding derived insights and results to impact business needs and further growth
• Enhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance
• Drive the use of analytics forward thinking across the organization
• Manage and/or mentor Manager, and Senior Analyst level contributors, including managing the prioritization and allocation of resources across projects and teams across defined client portfolio
• Be seen as a thought leader at Infinite Roar and across the Publicis in the AdTech/Mar Tech space, with special emphasis on data science and generative AI /…