Senior Analyst, Media Analytics

Company Description

Meet Infinite Roar

Infinite Roar was born from a simple belief: ambitious brands should not have to settle. We’ve eliminated the false choice between scale and service by uniquely combining the personalized attention of a boutique agency with the comprehensive resources of a holding company. We are the fastest growing agency within Publicis Media, built on hand raisers and difference makers, who approach every client partnership with an unwavering commitment to driving immediate impact.

At Infinite Roar, there are no compromises – just the perfect fusion of intimate service and infinite possibilities for growth. Agile as a lion, powerful as the pride.

To staff accounts with the attention and talent our clients deserve, Infinite Roar leaders assemble a “dream team” – people with relevant experience making every dollar work like three ; who know our clients’ categories; who are thrilled to provide high-touch service at every turn; and who understand how to unlock the vast resources of our global network in service of our clients’ goals.

People who have raised their hands to help ambitious brands grow. People like you!

We celebrate diversity, recognizing that our strength often arises from our differences. We strive to foster an environment and build a culture where every member of our team feels:
Seen, Heard, Valued, and Appreciated. We aim to help every employee meet their career goals while helping our clients achieve their business goals.

As Publicis Media’s most exciting new agency solution, Infinite Roar offers our employees the opportunity to have an immediate role in influencing our processes and approaches, shaping our solutions, and building the industry’s first solution built for high-growth, disruptive brands. Come roar with us!

Senior Analyst, Media Analytics – DTAI

The Senior Analyst, Media Analytics, DTAI will enhance our data-storytelling capability within the practice and play an integral role in providing tactical support and subject matter expertise in platform and performance measurement analytics, enhancing our capabilities and identifying growth opportunities for key client relationships.

The Senior Analyst will bring a combination of sophisticated data management experience and business acumen, balancing a goal-oriented mindset with a robust cross-channel capability to get tactical and into the weeds with platform partners. They will also leverage their client, relationship and project management experience, along with their passion for experimentation, to deliver proactive outcomes. In this role, the Senior Analyst will generate insights based on media and marketing performance data to align with daily, weekly, monthly and quarterly goals, while bridging inputs from first-party and third-party data vendors and publishers to client-ready outputs, maximizing growth opportunity against business objectives, above and beyond status-quo.

• Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data-driven processes to improve precision and campaign performance.
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations).
• Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices.
• Partner with internal media investment teams to support campaign activation as well as data driven storytelling.
• Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth.

• 2+ years of experience in digital media and ad technology or within an analytics function in the marketing industry.
• Strong analytical skills with understanding of hypothesis development, analyzing data, drawing conclusions, and developing actionable…