Senior Analyst, Data Science

Company description

Publicis Groupe, known for its world‑renowned creativity, best‑in‑class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs – Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health – for easier connectivity and integration, fostering collaboration throughout the Groupe;

while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One – driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognised company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future‑proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end‑to‑end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

Senior Analyst, Data Science is tasked with developing, and delivering advanced ML/AI‑based products and analytic solutions integrated into the Publicis CoreAI to support the agency’s global media engagement relationship with Mars, Inc. (“Mars”). This role will be a critical driver both of technical and effective delivery of advanced analytic solutions. Specifically in the areas of connected measurement, outcomes/KPI forecasting, experimental designs at the strategic segments and geo levels, and optimisation across all brand & performance media investments.

We seek an experienced marketing/data analyst practitioner who has applied their technical expertise to innovative data engineering and ML/AI modelling problems. Seeking candidate with tech expertise, hands‑on modelling, data engineering, structured/unstructured data, CPG, and service‑based business.

• Solution Development:
  • Develop ML/AI data products for Publicis CoreAI workflows, supporting One Mars Measurement roadmap.
  • Partner with peers in related technical areas (such as technology and product engineering) to audit/assess our current data science capabilities and offerings to support media & marketing planning and operations functions.
  • Operate in a constant ‘growth hacking’ mode that seeks to enhance our current suite of AI‑based analytic data products.
  • Assist in the development of Proof‑of‑Concepts to evaluate new tools.
• Subject Matter Technical Expertise:
  • Work effectively with partner product stakeholders to communicate and translate product and output requirements into AI/ML solution architecture, tools, tasks & code that will improve the Publicis CoreAI offering.
  • Proficient in various programming languages, related frameworks, and tools to develop sophisticated ML/AI/GenAI applications for addressing challenges. Able to adopt new languages and paradigms, applying them to the problem domain where they deliver significant benefit.
  • Produce high‑quality code that leads to rapid delivery and compelling utility.
  • Ability to model in multiple data domains & platforms. Applying understanding of elastic scale and build highly available and scalable analytic systems.
  • Collaborate with cross‑functional teams – product strategists, data & technology engineers, and business analysts – as you develop and…