Manager, Strategic Events Analytics

Salesforce is the world’s leading CRM, helping companies connect with customers in a  whole new way. Marketing powers Salesforce’s growth by turning digital and in-person  engagements into high-quality leads, opportunities, and revenue.  The Strategic Events Strategy & Operations team serves as the central operating and  decision-support function for Salesforce’s global Strategic Events portfolio. The team  partners closely with event leadership, Marketing Analytics, Demand Generation,  Marketing Operations, and Finance to help the organization plan, operate, measure, and  optimize in-person, virtual, and third-party programs.  

The CoE is responsible for building clear operating frameworks, consistent metrics,  and scalable processes that enable informed decision-making across planning,  execution, and performance evaluation. A significant portion of the team’s work is  dedicated to analytics and measurement, with a focus on creating a reliable, consistent  view of event performance, audience impact, and business outcomes.  We prioritize self-service, standardization, and enablement, defining core KPIs,  developing scalable dashboards, and establishing reporting standards that create a single  source of truth for Strategic Events.

In parallel, the team supports broader strategy and  operational work, including portfolio analysis, investment tradeoffs, and cross-functional  alignment, to move the organization away from ad-hoc reporting toward durable, data-  informed ways of working.  This team supports:  
● Analytics and reporting to evaluate performance, audience impact, and ROI  across Strategic Events  
● The development of scalable reporting frameworks that incorporate new  programs, audiences, and data sources  
● Portfolio-level analysis to inform investment decisions, audience strategy, and  program optimization  We’re seeking a highly analytical and technically strong Strategic Events Analytics  Manager to lead measurement, reporting, and insight generation across Salesforce’s  global Strategic Events portfolio. This role sits at the intersection of data, business  strategy, and executive decision-making and is ideal for someone who brings deephands-on analytics expertise (SQL, Excel, Tableau;

Python a plus), strong business  judgment, and a passion for building scalable, enablement-focused analytics that drive  decisions.  As a Level 7 individual contributor, this role brings a strong point of view on how  analytics should be applied across Strategic Events and helps guide the vision and  direction of measurement and reporting. The Analytics Manager influences the  evolution of measurement frameworks and reporting standards, delivers portfolio-level  insights, and serves as a senior analytical partner to Strategic Events leadership and  cross-functional teams—scaling impact through influence rather than direct people  management.

Key Responsibilities  
● Lead analytics partnership with Strategic Events stakeholders to define business  questions, success metrics, and decision frameworks that inform planning,  execution, and investment decisions.  
● Own end-to-end analytics and reporting across Strategic Events, including  proprietary events, executive programs, and third-party activations.  
● Analyze large, complex datasets to surface strategic insights, risks, and  opportunities related to performance, audience engagement, pipeline impact,  and ROI.  
● Define, evolve, and socialize KPIs, success metrics, and diagnostic views,  iterating on dashboards and reporting as organizational priorities change.  
● Design, build, and maintain Tableau dashboards and self-service reporting that  are scalable, trusted, and decision-ready.  Write and maintain complex SQL queries to extract, transform, and analyze data  across multiple platforms.  
● Use Google Sheets for advanced analysis and modeling; leverage Python where  applicable for deeper analysis, automation, or workflow optimization.  
● Translate analytical findings into clear, executive-ready insights and  recommendations, influencing decisions at the senior leader level.  
● Partner closely with Marketing Analytics, Marketing Operations,…