Vice President of Product and Consumer

Position: Vice President of Product and Consumer Experience
Vice President of Product and Consumer Experience Our story began in 2011 when a group of office workers at a major logistics company in Chicago had a lunch problem. Nearby options were limited,and the team was spending too much time and money traveling to their favorite restaurants. They had an idea: bring Chicago’s local restaurant culture inside the office to sell food.

It was an immediate hit. When they discovered people from other companies sneaking into their office, they knew they were on to something. Fooda pioneered the concept of rotating popup restaurants inside offices. Today, we operate in 45 cities with over 100 million meals served and continue to grow rapidly. Powered by technology and a network of restaurants, we feed hungry people at work through a platform of unique food programs located within companies, office buildings, hospitals, schools, distribution centers, and more.

At Fooda, we believe a workplace food program should be something employees love and look forward to every day. Who We Are Looking For:
The Vice President of Product & Consumer Experience, reporting to the Executive Vice President of Technology, is a builder‑operator owning Product Management and Consumer(B2C) Marketing end‑to‑end (strategy, budget, team and execution), alongside championing AI‑driven innovation to drive product growth, consumer and partner engagement. This role partners with the existing B2B Marketing and Data Science functions while building out the B2C/consumer‑marketing muscle.

It also owns the end‑to‑end product investment thesis, contributes an independent voice in executive decisions, and helps shape our stakeholder experience with measurable outcomes. What You’ll Be Doing:
Product Strategy & Execution:
• Define and manage the product roadmap covering core features and AI‑embedded/AI‑powered capabilities with clear metrics such as revenue growth and user engagement.
• Drive an AI vision identifying high‑ROI use cases, embedding ML models and generative AI into consumer‑facing features, and deploying AI tooling that shortens spec‑to‑release cycles across Product, Engineering, and QA.
• Align roadmap priorities with business objectives and market trends through close collaboration with Engineering, Info Sec, Compliance, Data Science, B2B Marketing and the executive team.
• Work with engineering to develop products based on data insights that drive measurable results.
• Lead build vs. buy evaluations (in‑house, partnership, or M&A) and steer post‑acquisition “integrate vs. stand‑alone” decisions and execution.
• Join key Client QBRs and Vendor Councils; translate field insights into roadmap bets that unlock upsell revenue and partner performance Consumer

Experience:

• Own, develop and execute consumer marketing strategy (acquisition, retention, loyalty and growth) while collaborating with the B2B Marketing leader for cross‑channel cohesion.
• Ensure full alignment of consumer marketing and product roadmaps (both technology and in‑person experience).
• Own Consumer Satisfaction & Marketing KPIs and budget; apply analytics to optimize spend and performance.
• Build the consumer‑marketing function: hire, mentor, and scale a data‑driven team (growth, lifecycle, creative) that works hand‑in‑glove with Product.
• Run a test‑and‑learn engine, designing experiments, analyzing results, and iterating rapidly, using modern analytics and Data Science models to personalize outreach and offers. Data Science and Consumer Insights:
• Work with the leader of Data Science to embed DS models (pricing, personalization, forecasting) into product features while keeping DS an independent “truth‑teller” for enterprise KPIs.
• Improve segmentation, pricing, and targeting to enhance consumer insights and outcomes. Cross Functional

Collaboration:

• Collaborate with Sales, and Operations to drive product‑led growth and innovation.
• Work with other senior leaders to establish decision‑making frameworks and clear accountability for strategic initiatives.
• Represent consumer needs to inform executive‑level strategic decisions. What You Should Already Have:
• 10+ years in product leadership, including scaling a marketplace from