AD , Omnichannel Analytics

Title
- Associate Director, Brand / Omnichannel Analytics - PHARMA

Location:

Remote

Salary: $160-205k+ bonus + LTI

Consultant:
Eda Zullo
,

My client, a GLOBAL Bio Pharma Company, is seeking an Associate Director, Brand/Omni Channel Analytics- PHARMA Professional!

• Support Brand Stakeholders with their business objectives through data driven strategies
• Understand campaign needs and gather accurate data that can be measured
• Provide insights through all reporting measures for all omnichannel promotions
• Develop M/L algorithms for targeted campaigns
• Develop predictive models to identify HCP engagements
• Trouble shoot any data quality issues that may happen
• Implement KPIs for measurement of campaigns

• Master’s + 8 years, in data science/stat in the Pharmaceutical domain.
• Expertise in coding Python, SQL, or R
• Knowledge of patient
  -level data
• Expertise in M/L, promotion response and and predictive modeling
• Understanding the Omnichannel concepts along with working Google/Adobe Analytics
• Familiarity with compliance standards, data privacy, and pharmaceutical/healthcare industries.

Eda Zullo joined Smith Hanley in 2000 and has since become a driving force in the confidential recruitment of Commercial Analytics professionals across the Pharmaceutical, Biotech, Life Sciences, and Healthcare industries. With a sharp focus on data science, marketing science, sales analytics, forecasting, and data management, Eda is known for delivering high-impact talent that fuels business success.

Clients value her unmatched industry insight and her ability to identify candidates who excel both technically and culturally. One client shared, “Eda has a tremendous understanding of our hiring needs. She not only understands the job requirements, but also the ‘soft skills,’ which are just as important. It’s a true partnership. She’s placed most of our group—Eda is the BEST of the BEST!”

Before entering executive search at Smith Hanley Associates, Eda spent over 20 years in sales and marketing at the Muscular Dystrophy Association (MDA), covering the NY Tri-State area. She holds a B.A. in Sociology from Rosemont College and brings a rare combination of empathy, expertise, and results-driven focus to every search.