Senior Director, Analytics

Description

Kleenex®. Cottonelle®. Scott®. Huggies®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

We’re out to create Better Care for a Better World, and that takes leaders and teams who care about making a difference. In the Senior Director, Growth Analytics role, you’ll apply your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands to help us deliver better care for billions of people around the world.
It starts with YOU.

As Senior Director, Growth Analytics, your mission is to deliver transformational business impact by optimizing growth levers across Kimberly-Clark. You will drive data-informed decision making to optimize resource allocation across Kimberly-Clark’s global brand portfolio grounded on understanding of the strategic, short and long term incrementality of growth levers (including creative, media mix, innovation, trade, and other growth investments).

Reporting to the VP Insights & Analytics, you will serve as thought leader and trusted advisor to senior stakeholders (global growth, marketing and finance executive leaders), championing a culture of analytical excellence and innovation. Your success will be defined by how your work optimizes investments in growth levers by prioritizing growth opportunities and evaluating ROI of investment opportunities (quantifying where and how to grow) and making recommendations to decision makers.

The role also requires close collaboration with analytics and data vendors, providing relevant solutions for markets with varying data availability/reliability and business needs – e.g., US, China, Brazil, Australia, South Korea and Indonesia. You will have 2 direct reports and your partnership with other global functions (e.g., Technology) and local insights analytics teams will enable and amplify your influence and impact.

Equally important will be your desire to deeply understand the consumer, their motivations, aspirations, values and beliefs throughout life stages better than anyone else – the WHY behind the data. We also value your perspective on how analytics tools and methodologies should evolve with agility and technology, driving effective ways of unlocking new predictive insights with a growth mindset to drive change management is critical.

In this role, you will be responsible for providing actionable recommendations to help optimize growth investments across our portfolio with analytical tools. You will engage with local and regional stakeholders to understand their needs and current decision-making processes to shape our global analytics roadmap. You will evaluate current and future capabilities required to drive predictive analytics to optimize short- and long-term growth.

More specifically, you will:

• Serve as a thought leader and trusted advisor to senior stakeholders, influencing strategic decisions through compelling storytelling and data-driven recommendations – success is measured based on impact from decisions
• Ensure insights are translated into actionable strategies that drive business outcomes across allocation of growth investments – insights are actionable and embedded in decision making processes
• Drive the creation and deployment of predictive analytics tools leveraging AI to map trends based on consumer signals, inspiring the development of innovation and marketing campaigns
• Develop and deploy global demand forecasting tools to inform strategic planning process, including scenario planning based on consumer and marketplace trends
• Bui…