SAP Marketing Development Lead

We Are:

Navisite, part of Accenture, has evolved to become a trusted digital transformation partner for growing and established global brands. We provide global capabilities, customer‑centric solutions, and flexible approaches that are specifically rightsized for the needs of mid‑market and small enterprise customers. This team specializes in digital transformation and managed services with deep expertise in cloud, infrastructure and application services dedicated to assisting clients in building a strong digital core.

With experience across multiple cloud providers, enterprise applications and digital technologies, Navisite serves clients in the health and industrial, life sciences, technology, consumer goods and retail industries. Given their customer‑centric solutions and flexible approaches, this team is adept at scaling our services for clients seeking to modernise and build more agile, resilient and scalable businesses. The Navisite team of more than 1,400 members globally joined Accenture in January 2024.

As part of Accenture, you will be working with an ambitious, collaborative team that’s more empowered than ever to help customers modernise their IT for the AI era.

The SAP Marketing Development Lead is responsible for developing and executing demand generation campaigns for Navisite’s SAP solutions, in alignment with the company’s go‑to‑market strategy and partner ecosystem.

The SAP Marketing Development Lead will report to the Senior Director Marketing and Demand Generation and work closely with the SAP sales team, product marketing, digital marketing, and external agencies to create and execute integrated marketing programs that drive pipeline and revenue growth.

• Plan, execute, and measure demand generation campaigns for Navisite, part of Accenture’s solutions, including email, webinars, events, content syndication, social media, and paid media.

• Collaborate with the SAP sales team, product marketing, digital marketing, and external agencies to develop and optimise campaign messaging, targeting, and tactics.

• Manage the SAP demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue.

• Make decisions through demand‑driven data.

• Leverage marketing automation and CRM tools to create, execute, and report on campaigns.

• Build and maintain relationships with key SAP partners and influencers to co‑create and co‑promote demand generation campaigns.

• Stay abreast of the latest trends, best practices, and innovations in SAP marketing and demand generation.

• Travel may be required for this role. The amount of travel will vary from 0 % to 10 % depending on business need and client requirements.

• Minimum of 5 years’ experience in B2B demand generation in the technology services space.
• Minimum of 3 years of experience working in the Partner ecosystem (SAP (highly preferred), Oracle, MFST, Workday, etc.) with the ability to navigate key relationships.
• Minimum of 5 years of end‑to‑end campaign experience, including creating campaigns, leading execution, and editing, and understanding how to create and execute campaign plans (not just project management experience).
• Bachelor’s degree or equivalent (minimum 12 years of work experience). If an associate’s degree, must have equivalent minimum 6‑year work experience.
• Bonus points if:
  • You have experience in/with SAP.
  • You have strong knowledge of cloud services solutions, market, and ecosystem.
  • You have a proven track record of planning and executing successful demand generation campaigns that drive pipeline and revenue growth.
  • You are proficient in marketing automation and CRM tools, such as Marketo and Salesforce.
  • You have excellent communication, collaboration, and project‑management skills.
  • You are a self‑motivated, results‑oriented, and creative thinker.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We accept applications…