Senior Manager, Digital Campaigns & Automation

Description

What We're Looking For:

We're hiring a Senior Manager, Digital Campaigns & Automation to own and scale our full inbound automation engine - from intent-based targeting through to automated engagement and pipeline generation using AI-powered experiences. This role is responsible for how we identify high-intent buyers, how we engage them with targeted outreach automatically, and how we optimize conversion once they interact with us. You'll focus first on AMER as our master market, then scale globally, partnering closely with Rev Ops, Brand Marketing, and Regional Field Marketing teams.

This is a senior, hands-on role for someone who deeply understands modern B2B buyer behavior and knows how to turn intent signals, automation, and AI-driven experiences into predictable pipeline growth.

• Intent Strategy & Activation Framework
  • Own and evolve the global marketing intent model in partnership with Rev Ops.
  • Define how intent signals from platforms like 6sense, G2, Clay, and web behavior are activated across paid media, email, web, and automation.
  • Build clear activation playbooks, standards, and governance - using AMER as the testing ground for global scale.
  • Ensure intent-driven routing and automation align with sales workflows and pipeline goals.
• AI-Enabled Automation (Chat and Email)
  • Support the implementation and optimization of our AI SDR chatbot experiences on the website and AI-agent email sequences for inbound engagement and follow-up
  • Design automation flows that nurture the full buying committee, not just hand-raisers.
  • Define targeting logic, sequencing rules, experimentation frameworks, and performance dashboards for AI-driven engagement.
  • Continuously test, optimize, and scale high-performing automation programs globally.
• Conversion Rate Optimization (CRO)
  • Manage our CRO strategy across key inbound journeys, including landing pages, forms, chat experiences, and post-conversion flows.
  • Run ongoing A/B tests and experimentation to improve MQL SQL conversion and speed-to-meeting.
  • Use insights from automation and AI interactions to inform website optimization and personalization.
• Global Top-of-Funnel Orchestration
  • Partner with Brand Marketing to organize and activate global top-of-funnel initiatives.
  • Own the strategy for using data providers to acquire and activate new names.
  • Ensure ToFu programs feed directly into automated nurture and intent-based engagement paths.
  • Align ToFu investment with downstream pipeline impact, not just volume metrics.
• Measurement & Scale
  • Define success metrics to demonstrate impact of automation, intent activation, CRO, and AI engagement
  • Document and scale repeatable programs globally with regional flexibility.

• 6-8+ years of experience in B2B SaaS digital marketing, growth, lifecycle, or automation-focused roles.
• Hands-on experience with intent platforms (e.g., 6sense, G2, Clearbit, Clay) and activating signals across channels.
• Strong background in marketing automation, lifecycle campaigns, CRO, and experimentation.
• Ability to write and refine high-quality marketing content, including automated emails, chatbot scripts, landing-page copy, and in-funnel messaging that converts.
• Analytical mindset with comfort owning complex systems and workflows end-to-end.
• Ability to operate at both strategic and execution levels in a fast-moving, global environment.

• Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
• Excellent medical, dental, and vision options
• 401(k) matching, life insurance, commuter benefits, and parental leave plans
• Complimentary Calm App subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
• Base Salary of $112k - $149k USD per year + discretionary annual bonus subject to the terms of the applicable bonus plan. Total compensation range for this position: $112k - $171k USD per year.

Where You'll Work:
Charlotte, Atlanta, DC, Austin, Chicago, or other Meltwater US locations

When You'll Join: 2026

At Meltwater, we believe that when you have the right people in the right environment, great things happen.

Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.

Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other s successes along the way.

We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.

We re…