Regional UX Lead, North America

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Regional UX Lead, North America As Bayer Crop Science’s digital farming arm, we advance regenerative agriculture and technology breakthroughs using the latest agronomic science, data science, engineering, and real-world farming experience. With industry-leading digital solutions and a strong commitment to customer outcomes, our team is part of some of the most important advancements in ag. The Regional UX Lead partners with North American product, commercial, and test-and-learn teams to embed customer insight and user-centered design into regional initiatives.

As a member of the enterprise UX Strategy team, this role represents North American customer and market needs in the development of UX strategy, experience principles, and scalable experience capabilities.  The role connects regional learning with enterprise scale—helping teams validate opportunities quickly, apply shared UX standards and capabilities, and translate high-value regional insights into UX recommendations and reusable solutions. YOUR TASKS AND RESPONSIBILITIES  The primary responsibilities of this role are to:
Partner with North American product, commercial, and test-and-learn teams to identify customer needs, understand end-to-end workflows, and frame user-centered experience opportunities.  Lead or support appropriate UX activities for regional initiatives, including discovery research, journey mapping, concept development, prototyping, usability testing, and evaluation of experience outcomes.  Provide UX direction and recommendations that help teams create useful, usable, accessible, and trusted experiences.  

Identifying UX capability and talent needs for NA initiatives; partnering with the UX Professional Home to secure and develop the required talent and providing ongoing coaching and feedback to strengthen UX practice across regional products.  Serve as the North American representative within the enterprise UX Strategy team, bringing regional customer, market, and operational insight into UX strategy, experience principles, and scalable capability development.  

Help translate enterprise UX strategy, standards, research assets, design-system patterns, and shared platform capabilities into practical guidance for North American teams.  Identify regional insights, patterns, and emerging needs that should inform reusable enterprise UX recommendations, components, or product-platform capabilities.  Distinguish between needs requiring intentional regional adaptation and those best addressed through shared enterprise experiences.  Build productive working relationships and alignment across regional and enterprise product, UX, research, technology, commercial, and customer-facing teams.  

Share regional learning and UX recommendations clearly, ensuring that experiments and initiatives generate evidence that can be used beyond a single local implementation. WHO YOU ARE Bayer seeks an incumbent who possesses the following:

Required:

Bachelor’s or Master’s degree in UX, HCI, Interaction Design, Product Design, Computer Science, Business, or a related field.  10+ years of experience in UX/UI design, product design, interaction design, or digital-product…