Digital Marketing Manager, Contrast Media Portfolio

** Job Description Summary*
* The Digital Marketing Manager, Contrast Media Portfolio is responsible for developing and implementing digital marketing campaigns and programs that leverage data, marketing automation, and AI-enabled technologies to enhance customer engagement, generate qualified sales opportunities, and improve campaign performance across the portfolio. This role manages and optimizes the digital ecosystem and marketing technology stack, including CRM, automation, analytics, content, and digital advertising platforms, to enable connected, compliant, and measurable customer experiences.

This individual contributor partners closely with Brand Management, Marketing Communications, Sales, IT, analytics, and external agencies to translate business priorities into targeted digital programs. The manager uses segmentation, personalization, A/B testing, campaign analytics, and lifecycle marketing to improve conversion, strengthen lead nurturing, and connect digital activity to commercial outcomes. The role also provides creative input and content guidance for campaigns, launches, and events.

GE Health Care is a trusted partner and leading global healthcare solutions provider, innovating medical technology, pharmaceutical diagnostics, and integrated, cloud-first AI-enabled solutions, services and data analytics. We strive to create a healthier world by thinking big and unlocking opportunities for us, our customers, and their patients. We are driven by our purpose to create a world where healthcare has no limits.

And we're committed to fostering an inclusive culture of respect, transparency, and integrity.

** Job Description*
* ** Roles and Responsibilities*
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** Digital Marketing and Demand Generation:
** Develop and execute targeted digital marketing campaigns and programs that support portfolio priorities, customer engagement, lead generation, and revenue growth. Activate segmented and personalized outreach across paid search, retargeting, programmatic media, targeted display, email, social media, content marketing, and other relevant digital channels.

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** Digital Tech Stack Optimization:
** Manage and optimize the digital marketing technology stack, including CRM, marketing automation, content and asset management, analytics, digital advertising, and AI-enabled solutions. Partner with appropriate stakeholders to improve system integration, data flow, governance, usability, and adoption.

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** Digital Ecosystem Management and Engagement:
** Support maintenance of the Contrast Media Portfolio digital ecosystem, including a cohesive online presence across websites, social platforms, email programs, digital advertising, and other customer touchpoints. Ensure digital experiences align with portfolio strategy, brand standards, customer needs, and channel best practices.

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** Campaign Planning and Activation:
** Partner with Brand Management and Marketing Communications to translate business objectives into integrated digital campaign plans.

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** Performance Metrics and Analytics:
** Define and monitor campaign KPIs, including traffic, engagement, conversion, lead progression, cost per conversion, and customer journey performance. Use dashboards, A/B testing, contact management, and campaign analytics to identify insights, optimize investment, and recommend improvements.

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** Lead Management and Sales Alignment:
** Collaborate with Sales and commercial partners to support lead management and align demand programs with field priorities, customer segments, and account strategies. Support effective lead capture, routing, nurturing, follow-up, and feedback processes to improve marketing contribution to the sales pipeline.

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** Data Privacy and Compliance:
** Ensure digital marketing activities…