Sr. Research Data Analyst; Hybrid

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

AtAMA, our mission to improve the health of the nation starts with our people. Wefoster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health careand the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Sr. Research Data Analyst (Hybrid) on our Physician Satisfaction team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Sr Data Analyst, your primary responsibilities include analyzingvarious campaigns to derive insights and recommendations for improvingmembership performance. Closely monitor and forecast membership trends, assessing how current campaigns are pacing against previous years, segmented byaudience type and campaign. Provide comprehensive monthly membership reports and insights that inform strategic decisions. Additionally, fulfill data requests from different teams across the organization, ensuring accurate andtimely data delivery.

Campaign Data Analysis

• Responsible for campaign evaluation. Assess membership marketing campaigns by analyzing data to identify trends, successes, and areas for improvement. Also responsible for audience segments to understand how different groups respond and adjust strategies accordingly.
• Outline and define appropriate analytic approaches for marketing needs, including pre-and post-campaign analysis, measuring and analyzing responses to marketing offers, and making appropriate recommendations for enhancements to the campaign strategy.
• Provide actionable interpretations of analysis and present findings to management. Make recommendations to improve campaign performance, drive membership growth, and identify future marketing opportunities. Propose new tactics based on analysis of past efforts.
• Predict future membership trends based on historical data, current performance, and external factors such as industry benchmarks.
• Compare current performance with the prior year to identify pacing trends and potential areas for optimization.

Reporting

• Work across multiple systems and departments to understand, access, and manipulate large quantities of data for analysis. Help guide data and analytic improvements across supported business units. Assist in assuring that Web, E-Mail, and Direct Marketing Systems are set-up to track marketing campaigns for back-end analysis and reporting effectively.
• Compile monthly reports detailing membership performance, including metrics such as acquisition rates, retention, and churn.
• Monitor and track key performance indicators (KPIs) to assess the effectiveness of campaigns and membership initiatives.
• Analyze trends in membership data to identify patterns and opportunities for improvement.
• Create clear, concise summaries of monthly reports for senior management and key stakeholders.
• Develop and present data visualizations and dashboards to communicate findings effectively.

Data Requests

• Retrieve and organize data from various sources to fulfill data requests from different teams or departments.
• Ensure data accuracy and integrity when processing and providing data to other teams.
• Conduct specialized analysis upon request to support decision-making across various functions.
• Deliver requested data and insights in a timely manner to support other teams' projects and initiatives.
• Collaborates with other departments such as marketing, sales, and finance to provide data-driven support and insights.

May include other responsibilities as assigned