Senior Analyst, Analytics

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

We value diverse perspectives and new ways of working.

We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry standards
• Execute analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry

• Define, prioritize and implement various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
• Design and implement test & learn experiments (e.g. A/B tests, incrementality testing, etc.) and brand lift studies, interpret results, and recommend data-driven decisions
  
  Contribute to the build out and maintenance of automated reporting dashboards to track key metrics
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
• Marketing analytics, including predictive analytics, digital attribution modeling, and market…