Senior Programmatic Trading Lead

• Compensation: USD 110,000 - USD 145,000 - yearly

EVERSANA INTOUCH®is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

The Programmatic Technical Trading Lead at EVERSANA INTOUCH oversees programmatic campaign optimizations and management, applying a deep understanding of data analysis and programmatic advertising to drive campaign success. This role serves as the technical backbone of the programmatic team, supporting Programmatic Traders and Supervisors through consistent collaboration on campaign setup, measurement and troubleshooting across a portfolio of pharmaceutical brands spanning both Healthcare Professional (HCP) and Direct-to-Consumer (DTC)/patient audiences.

This role blends hands-on technical expertise — including advanced SQL, identity resolution and data onboarding — with the ability to translate technical nuance into clear business language for clients and internal teams. Because this work touches campaign tracking and data collection for pharmaceutical brands, the Technical Trading Lead is also expected to understand, and help ensure adherence to, HIPAA and data-privacy considerations, along with the Medical, Legal and Regulatory (MLR) review requirements and platform-specific healthcare advertising policies unique to pharmaceutical advertising.

Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:

Campaign Optimization Leadership — Oversee programmatic campaign optimizations and management; identify performance trends to inform individual campaign and portfolio-wide optimizations.

Trader & Supervisor Support — Support Programmatic Traders and Supervisors via consistent collaboration to ensure campaign success, applying a deep understanding of data analysis and programmatic advertising.

Performance Monitoring & Analytics — Monitor and analyze campaign performance using data and analytics to measure the effectiveness of programmatic strategies and make data-driven decisions that return maximum performance; lead analytics reporting with optimizations made, additional insights and the context of those insights.

Cross Platform QA — Leverage multiple DSPs and analytics platforms (e.g., Google Tag Manager, Google Analytics, Campaign Manager) to ensure setup and tracking is accurate. Lead discrepancy investigations and root-cause analysis across platforms.

Data & Identity Strategy — Apply knowledge and experience around identity resolution and data onboarding to support compliant, privacy-safe audience activation.

Advanced Data Analysis — Use advanced SQL knowledge to query, analyze and interpret large data sets in support of campaign and portfolio optimization decisions.

Client Communication — Serve as a…