Senior Manager, Strategic Insights & retail Media Operations

We’re seeking a strategic operator who bridges data-driven insights with operational excellence. This role combines brand analytics, audience strategy, and operational innovation to drive non-endemic advertiser growth while optimizing the frameworks that make retail media networks scale.

You’ll be part analyst, part architect—building both the case for why non-endemic brands should invest in retail media networks AND the systems that enable seamless execution ’ll report to the Group Director, Commerce & Retail Media and partner closely with internal Dentsu teams, agency media planners, and retail/commerce network partners.

This is a highly cross-functional role requiring deep operational expertise, strong storytelling instincts, and a passion for turning insights into action. The ideal candidate combines deep analytical expertise with a passion for process improvement and product innovation. They understand the end-to-end lifecycle of both strategic insights and operational frameworks—from market research through execution to measurement and continuous improvement.

• Build the case for non-endemic brands in retail media networks using sales lift, incrementality, and attribution data, plus industry and market trends
• Partner with internal Dentsu teams on audience overlap and first-party data to find customer-base alignment opportunities
• Turn audience and performance data into strategic POVs and business cases that give agency media teams clear reasons to shift budget into RMNs/CMNs
• Contribute insights to presentations, POVs, and expansion strategies for retail/commerce clients
• Monitor the competitive landscape, advertiser demand, and market trends to bring outside-in intelligence into strategy work

• Design scalable operational frameworks and continuous improvement roadmaps for retail media workflows across managed-service and self-service products
• Evaluate existing processes and find ways to simplify, standardize, automate, and scale operations across teams
• Partner with Product and Engineering to prioritize operational enhancements and improve platform usability based on day-to-day operational insights
• Create standard operating procedures, governance models, and playbooks that improve consistency and decision-making
• Use data, automation, AI, and operational tooling to lead continuous improvement and boost productivity
• Lead change management and adoption of new processes and platform capabilities, including documentation and training

• Turn complex data and operational challenges into clear narratives that shape budget decisions and strategic direction
• Create data visualizations and POVs for agency media planners and retail partners, focused on clear takeaways rather than dense reporting
• Connect insights, operations, and strategy so all teams see how data and process improvements drive business outcomes
• Influence without direct authority across internal Dentsu teams (Audiences, Analytics, Account Management), Product/Engineering, and external agency partners
• Advise leadership on operational risks, workflow gaps, and dependencies, and recommend scalable solutions that strengthen governance and maturity

• Systems thinker who sees both how to improve the organization and the strategy behind each process
• Data-driven storyteller who explains complex findings simply to non-technical audiences, using visuals and clear takeaways over dense detail
• Cross-functional influencer who aligns technical, operational, and client-facing teams without direct authority
• Turns operational challenges and market opportunities into practical, scalable solutions
• Curious about AI,…