SVP, Data Management

Omnicom Media

Data and Analytics

Data Engineering

• Administrative & Departmental Development
• Works with Senior Data Management leadership and executive team to establish agency-level standard Data Management practices and thought leadership. Oversees application of such standards across all agency accounts
• Participates in business pitches. Serves as the subject matter expert on data Management and business intelligence topics and their potential applications to address client business needs
• Writes client statement of work (SOW) and/or service-line agreements (SLA) during contract negotiations, re-negotiations and/or renewals
• Works with agency finance, OMG and Annalect India leadership to establish resource rate cards, platform costs and various business engagement requirements
• Staffing accounts according to client business requirements and anticipates future needs. Interviews and hires new employees
• Serves as the escalation contact to address critical business issues and have tough conversations with internal teams and clients. Supports development of short-term plans to prioritize needs and resolve urgent issues
• Constantly analyze employee time utilization to minimize over-burns and ensure employee hours are properly scoped to the right projects
• Periodically evaluates and re-evaluates new and existing business intelligence tools/platforms to ensure they meet the changing requirements of media data and organizational best practices

• Establishes departmental data strategy and data solutions. Defines standards and best practices for data ingestion, data harmonization, data storage, data governance and dashboard visualization
• Acts as the subject matter expert for projects relating to data quality and business rules. Demands best practices are being followed by onshore and offshore data teams amongst all projects
• Collaborate with Media/Ad Ops to establish agency taxonomy naming convention standards, adoption strategy and execution workflow. Actively promote the use of technology to standardize taxonomy creation and implementation
• Leads and manages cross-functional and cross-organizational teams to understand complex data issues involving multiple systems, establish priorities, develop improvement plans, allocate resources, and implement solutions
• Works with and promotes the adoption of new and existing in-house media Data Operations tools and processes
• Keeps up to date on digital operations - buy changes, creative specifications, etc.

• Leads the development of a comprehensive departmental data management and integrity program, including being accountable on cross-account adoption of a coordinated governance process
• Provides consultation for junior employees to ensure industry data standards are appropriately utilized and leveraged to drive data quality and compliance and to ensure impact is minimized, mitigated appropriately
• Drives cross-discipline documentation process and create standardization for validating the implementation, optimization, and reconciliation of all campaign data
• Oversees documentation of processes, workflows, and technical implementations of any project. Proactively identifies, proposes, and generates targeted solutions for data quality issues and operational inefficiencies

• Supervise Directors and Managers to perform data operations, data quality assurance, and client management tasks. Provides guidance to team members and nurtures/promotes team environment
• Accountable for growth of direct reports. Tailor client-, agency- and personal goals to develop and emphasize strengths of each direct report
• Acts as liaison…