UX​/UI Conversion Specialist

Attention:
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Kapitus is seeking a highly skilled, data-driven, and user-obsessed UX/UI Conversion Specialist to join our Marketing team. This individual will own the design, development, and continuous optimization of Kapitus’ landing pages, forms, and conversion pathways — with a relentless focus on turning traffic into qualified leads and improving the end-to-end digital experience for prospective customers.

The ideal candidate is equal parts designer and analyst — someone who understands the nuances of human behavior and decision-making online, and who leverages that understanding alongside performance data to build digital experiences that convert. This is a hands-on, execution-oriented role for someone who takes pride in the details and is energized by measurable impact.

• Own the strategy and execution of Kapitus’ conversion rate optimization (CRO) program across all digital touchpoints, including landing pages, lead capture forms, and application entry points.
• Develop and maintain a structured testing roadmap, prioritizing experiments based on traffic volume, business impact, and behavioral insights.
• Analyze conversion funnel performance to identify friction points, drop‑off patterns, and optimization opportunities.
• Leverage data, heatmaps, session recordings, and user behavior analysis to inform design and UX decisions.
• Partner with the Lead Generation team to ensure conversion pathways are aligned with campaign traffic sources, audience segments, and sales division needs.
• Establish and report on core CRO KPIs, including conversion rate by page, form completion rate, cost‑per‑lead, and A/B test performance.

• Design, build, and maintain high‑converting landing pages within Word Press, ensuring a seamless experience from ad click to form submission.
• Translate campaign briefs, audience insights, and brand guidelines into compelling, conversion‑focused page experiences.
• Scope, source, and integrate Word Press plugins, third‑party tools, and custom functionality to enhance landing page performance and capability.
• Ensure all landing pages are mobile‑optimized, fast‑loading, and technically sound across devices and browsers.
• Manage the full landing page lifecycle — from concept and design through development, QA, launch, and post‑launch optimization.
• Maintain a library of tested, reusable landing page templates and components to support campaign scalability.

• Design, build, and continuously optimize lead capture forms with a focus on reducing friction, improving completion rates, and maintaining data quality.
• Apply UX best practices and behavioral principles to form structure, field sequencing, microcopy, and visual design.
• Test and iterate on form length, field types, CTAs, progressive profiling, and conditional logic to improve…