Marketing Technology Specialist

Vedder's Chicago office is seeking a Marketing Technology Specialist. The Marketing Technology Specialist plays a key role in supporting and advancing the Firm's marketing technology ecosystem and data-driven initiatives that support business development, client engagement, and marketing operations. The Specialist is responsible for the day-to-day administration and optimization of key marketing technology platforms, including the Firm's CRM, Intapp, Deal Cloud, and email marketing platform, Vuture.

The Specialist independently manages email marketing campaigns, supports CRM data quality and functionality, develops reports and dashboards, troubleshoots platform issues, and identifies opportunities to improve and automate marketing processes.

The Specialist works closely with attorneys, Marketing and Business Development professionals, Information Technology, and external vendors to translate business needs into practical technology solutions. The role also supports user adoption through training, documentation, and ongoing guidance and helps ensure that marketing data remains accurate, consistent, and actionable.

This position requires a combination of technical aptitude, analytical thinking, attention to detail, and strong communication skills, with the ability to work effectively with both technical and non-technical stakeholders.

As a Marketing Technology Specialist, your job duties will include but not be limited to:

• Support the day-to-day administration and optimization of the Firm's Intapp Deal Cloud CRM, including data management, system configuration, reporting, dashboards, and user support.
• Maintain and improve CRM data quality through ongoing audits, deduplication, standardization, enrichment, and data cleanup initiatives.
• Manage complex contact and company data updates and ensure adherence to established CRM data standards and governance practices.
• Enhance CRM records with relevant company information, relationship intelligence, marketing engagement, and business development activity.
• Develop and maintain CRM reports and dashboards that provide Marketing and Business Development professionals with actionable insight into contacts, companies, relationships, activities, events, and other business development information.
• Partner with the Marketing Technology Manager and stakeholders to identify opportunities to improve CRM processes, workflows, and usability.
• Support CRM integrations and data flows between Deal Cloud and other Firm systems and third-party data sources.

• Independently build, test, schedule, deploy, and monitor email marketing campaigns using Vuture, including client alerts, newsletters, event communications, and Firm announcements.
• Manage audience segmentation and mailing lists, working with Marketing and Business Development stakeholders to ensure accurate targeting and distribution.
• Perform quality assurance testing across email campaigns, including links, formatting, personalization, recipient lists, and rendering.
• Build and maintain event registration forms, landing pages, and related digital campaign components.
• Analyze campaign performance, including engagement metrics and audience trends, and assist in developing recommendations to improve future communications.
• Maintain email marketing templates, processes, and documentation to support brand consistency and operational efficiency.
• Support integration and data synchronization between Vuture, Deal Cloud, and related marketing technology platforms.

• Provide Tier 1 support for marketing technology platforms, investigating and resolving user issues and escalating technical matters to Information Technology or external vendors as appropriate.
• Partner with the Marketing Technology Manager to evaluate existing workflows and identify opportunities for automation, improved integrations, and reduced manual effort.
• Participate in requirements‑gathering conversations with Marketing and Business Development stakeholders and help translate business needs into scalable technology solutions.
• Assist with testing, implementation, and rollout of new marketing technologies, system enhancements, integrations, and platform upgrades.
• Develop and maintain process documentation, training materials, user guides, and standard operating procedures for marketing technology tools.
• Monitor developments and emerging capabilities within the Firm's marketing technology platforms and…