Social Product Lead

We are one of the earliest and largest digital asset platforms in the world, serving tens of millions of users globally. As one of the top-ranked exchanges, we provide a full suite of trading and wealth management products covering thousands of digital assets. We operate with a remote-first, highly autonomous culture, building the financial infrastructure for the next generation of the internet.

• Formulate social product strategy, positioning, phased goals, and product matrices covering mainstream asset trading users and Web3 scenarios
• Drive product development from insight and design to launch and iteration, covering text/image communities, user relationships, group interactions, content distribution, live streaming, and social trading
• Establish metric systems including social penetration, DAU, retention, content consumption time, creator activity, and trading conversion
• Identify real needs through user research, competitor analysis, and behavioral data to drive product decisions for engagement and trust
• Build product team goals, rhythms, and cross-departmental collaboration mechanisms connecting growth, operations, content, KOLs, compliance, security, and R&D
• Integrate content safety, privacy protection, data security, and industry compliance into the product design phase

• Proven experience leading social, community, content distribution, or growth products from strategy to measurable results
• Deep understanding of how trading users build judgment, track signals, consume content, and interact to convert trust into action
• Ability to distill clear product directions from user feedback, market changes, competitor moves, and data patterns
• Experience leading small product teams and establishing collaboration rules
• Ability to incorporate content safety, privacy, and compliance into product decision-making

• Experience in fintech communities, brokerage apps, trading platforms, crypto exchanges, Web3 ecosystems, or social trading products
• Familiarity with content recommendation algorithms, creator ecosystems, community mechanisms, group interactions, or live streaming content