Associate Director, Marketing and Enrollment Analytics US National; Not

Associate Director, Marketing & Enrollment Analytics

United States, Remote

Who is American College of Education

Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable, and accessible online programs grounded in evidence-based content, real-world experience and relevant application that places our students’ needs first.

ACE is a mission-driven institution continually recognized for its commitment to social responsibility and positive impact. As an Impact Institution, we believe we have a responsibility to our students, alumni, employees, communities, and society as a whole. Guided by our core values, we strive to create meaningful impact that extends well beyond our bottom line.

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You have significant experience in marketing analytics and a strong understanding of how marketing activity influences customer acquisition, conversion, and downstream business results. You have experience evaluating marketing performance, channel effectiveness, attribution, ROI, and conversion trends, and using that analysis to improve business performance.

You understand digital marketing data from platforms such as Google Ads, Meta, CRM systems, and other marketing channels. You have strong experience using business intelligence and analytics tools, such as Power BI. You can confidently use dashboards, datasets, filters, dimensions, drill-downs, and data views to investigate business questions and identify meaningful insights.

You are analytical, curious, and forward-looking. You move beyond reporting what happened by identifying why it happened, what it means, and what ACE should consider doing next. You proactively identify trends, risks, and opportunities, translate data into business insights, and make recommendations for action.

As the Associate Director, Marketing & Enrollment Analytics, you will serve as the primary analytics point of contact for ACE's Marketing, Enrollment, and Field teams, working directly with them to answer business questions, conduct analysis, and provide insights that support decision-making. You will support the models, measures, and automated analyses your work depends on, partnering with fellow members of the Institutional Analytics team on shared data models, governance, and Power BI standards.

While this role does not manage others, you will lead ACE’s marketing measurement roadmap and set standards for metric definitions and testing.

ACE is committed to paying a competitive wage while staying true to our mission of maintaining high quality, affordable programs for our students. The starting salary for this position is $110,000 plus all full-time employees are eligible for an annual bonus. Offers vary depending on education, prior experience, and expertise being applied to the role.

• Demonstrates self-reliance by meeting/exceeding workflow needs.
• Demonstratespositiveattitude and motivation, concern for students, teamwork, and excellent time management skills.
• Follows established processes as outlined by organization and leadership.
• Completes assigned duties based on daily business needs and individual skill set.
• Consistently produces a high volume of quality work.
• Capable, adapts as needed, to work under pressure and meet tight deadlines.
• Proven ability to work independently with limited supervision and with other department personnel.
• Must support and embrace the College’s Impact mission to improve the people and communities we serve…