Principal, Strategic Account Analytics

Principal, Strategic Account Analytics

Epsilon is seeking a Principal, Strategic Account Analytics to serve as a senior analytics leader for some of our most strategic and high-profile clients. In this role, you'll help global brands make smarter marketing and advertising decisions by transforming complex datasets into actionable business strategies that drive measurable outcomes. As the analytics lead for a portfolio of key client relationships, you'll partner closely with Sales, agency collaborators, and client executives.

You will develop measurement strategies, influence investment decisions, and uncover growth opportunities. You'll combine deep analytical expertise with a strong ability to understand business needs. You will deliver insights that show the value of Epsilon's identity, audience, and measurement capabilities. This is a highly visible role with significant influence across clients, internal leadership teams, and cross-functional partners. Ideal candidates are equally comfortable navigating complex datasets, leading strategic discussions with senior partners, and translating analytics into compelling business stories.

Responsibilities:

• Serve as the strategic analytics advisor for a portfolio of enterprise and high-growth client accounts.
• Develop analytics roadmaps, measurement strategies, and data-driven recommendations that support client business objectives and revenue growth.
• Partner with Sales, agency teams, and client collaborators to influence campaign planning, optimization, and investment decisions.
• Translate complex analytical findings into clear, actionable recommendations for executive audiences.
• Guide advanced analyses leveraging audience, campaign, attribution, sales, and customer-level data.
• Consult on measurement methodologies including attribution, incrementality testing, marketing mix modeling, and performance evaluation.
• Find opportunities to strengthen client performance through deeper insights, innovative measurement approaches, and data-driven storytelling.
• Leverage AI-enabled tools and scalable analytical frameworks to increase efficiency and elevate the impact of client deliverables.
• Mentor and coach analysts and analytics leaders, helping to build strong analytical capabilities across the organization.

Qualifications:

• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field.
• 10+ years of experience in analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or a related data-driven environment.
• Proven success leading client-facing analytics, strategy, consulting, or measurement engagements.
• Strong experience working with large, complex datasets and performing advanced analytical work to solve business challenges.
• Ability to connect analytics to broader business and marketing objectives.
• Exceptional storytelling skills with the ability to simplify complex concepts for executive partners.
• Experience influencing both internal and external partners across multiple levels of an organization.
• Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies.
• Ability to thrive in a fast-paced environment while managing multiple priorities and collaborators.

Why You Might Stand Out:

• Experience with identity-based measurement, attribution, incrementality testing, or marketing mix modeling (MMM).
• Familiarity with digital advertising and analytics platforms such as Google Campaign Manager, Google Analytics, Adobe Analytics, or similar technologies.
• Experience supporting Fortune 500 brands, large agencies, or enterprise marketing organizations.
• Knowledge of AI-enabled analytics tools, automation workflows, or assisted coding solutions.
• Demonstrated success shaping strategic recommendations that resulted in measurable business outcomes.

Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: [Epsilon Culture]() Life at Epsilon: [Epsilon Life]()

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:
Act with integrity. Work together to win together. Innovate with purpose. Respect all voices. Empower with accountability.

Because You Matter As an…