Senior Vice President, Brand & Strategy

Overview

Placement Type:
Permanent

Salary: $,000 Salary

Start Date:

Jan 26, 2026

Location:

Chicago, IL (Hybrid)

Compensation: $180,000-$200,000 base + performance bonus + benefits

Employment Type:

Full-time, Executive Leadership

An award winning brand is seeking a visionary marketing leader to define and elevate its global brand presence. This is a rare opportunity to lead brand strategy, creative storytelling, and digital transformation.

You’ll bring together a collection of high-performing but siloed teams under a unified strategy‑elevating brand sophistication, redefining digital engagement.

This role isn’t about maintaining the status quo—it’s about building what’s next. The ideal leader combines creativity with strategic rigor, understands how to balance luxury storytelling with modern performance marketing, and can confidently guide a talented but change‑weary organization through transformation.

You’ll partner closely with the CEO and COO to evolve the brand architecture, reimagine marketing operations, and drive growth across both the global network brand and its luxury division.

• A visionary strategist who sees around corners and anticipates where the industry is headed.
• A creative brand builder with the confidence to take smart risks and introduce bold new ideas.
• A change agent capable of inspiring legacy teams while earning trust and alignment across stakeholders.
• A hands‑on leader who can roll up their sleeves when needed without losing strategic altitude.
• A digitally fluent marketer who understands how to blend brand storytelling with analytics, technology, and automation.
• A bridge builder – able to unify disparate teams, align global and domestic priorities, and foster a shared vision.

• Serve as the chief architect of brand evolution, redefining how the organization competes and communicates globally.
• Translate industry disruption into opportunity—helping the organization modernize, differentiate, and remain relevant amid industry consolidation and emerging digital‑first competitors.
• Build bridges between legacy and innovation: unify the divisions under a cohesive, forward‑thinking identity.
• Partner with executive leadership to clarify the organization’s future positioning—balancing independence, global reach, and consumer appeal.
• Reimagine brand storytelling, shifting from reactive service delivery to proactive thought leadership.

• Lead digital transformation across platforms, modernizing the organization’s web, CRM, and social ecosystems.
• Leverage Hub Spot and emerging tools to enhance automation, personalization, and data‑driven performance tracking.
• Identify opportunities to expand member engagement through AI‑driven content, marketing automation, and mobile‑first communication.
• Develop strategies that translate complex industry insights (e.g., migration trends, luxury market data) into digestible, shareable content for members and consumers.
• Introduce new digital formats—short‑form video, social storytelling, influencer collaborations—to keep pace with global luxury marketing trends.

• Lead, mentor, and inspire a marketing organization currently spanning U.S. and global teams.
• Assess current structure and talent; identify strengths, realign responsibilities, and optimize workflow for efficiency and impact.
• Create a culture of collaboration, accountability, and creativity—breaking down silos and encouraging shared ownership across brands.
• Partner with HR and leadership to build headcount strategically, identifying where new skills (social, analytics, UX, AI) are needed.
• Balance seasoned long‑tenured staff with fresh, innovative thinkers to ensure stability and progress coexist.

• Elevate the brand—enhancing its creative sophistication, social reach, and global recognition.
• Bring parity and prestige to the core network brand, positioning it as a modern, high‑caliber entity in its own right.
• Oversee marketing for major events, conferences, and summits that define the…