Associate Director, Media Planning

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Publicis Groupe, known for its world‑renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way.

Today, Publicis Groupe is organized across 4 Solutions Hubs – Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health – for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences  a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One – driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.” – Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future‑prove their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end‑to‑end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

Overview

The Associate Director, Planning oversees a media planning team and manages cross‑media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development.

This is an energetic, collaborative team that partners with an analytics‑driven client to provide guidance as they continue to grow and evolve their brand.

Responsibilities

• Strategize with internal directors and client to develop innovative, well‑targeted marketing solutions

• Interface with clients and partner agencies to build strategic communication plans for targeted audiences

• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs

• Assume accountability and ownership of campaign planning for assigned client accounts

• Embrace and encourage a culture based on teamwork, collaboration, and support

• Develop best practices for improving communication and collaboration within the team and the group

• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

• Collaborate and foster relationships with key partners including clients, internal teams, and leadership

• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development

• Serve as escalation point for teams to help troubleshoot issues

• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of…