Senior Vice President

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

The SVP, Performance Media Lead is responsible for steering the client’s investment philosophy, marketplace strategy, and cross-channel buying excellence. This role oversees all media investment across video, digital, social, search, audio, OOH, and emerging channels—ensuring value, innovation, and accountability for clients. The SVP acts as the client’s primary voice in the marketplace, guiding partner negotiations, shaping POVs, and elevating media buying and performance.

• Lead specific client investment strategy across all channels, setting annual marketplace goals and value frameworks.
• Own senior-level negotiations with major media partners (broadcast, CTV/streaming, social platforms, programmatic supply, publishers).
• Cultivate relationships with publishers, platforms, and ad‑tech partners to secure premium access and innovative opportunities.

• Shape client investment strategies including channel mix, rate guidance, risk mitigation, and yield optimization.
• Present annual investment POVs, quarterly marketplace updates, and thought leadership insights.
• Partner with account and strategy leads to connect investment moves to brand and business outcomes.

• Build and refine investment processes that ensure transparency, compliance, brand safety, and data‑driven accountability.
• Oversee investment forecasting, tracking, and stewardship to ensure delivery against client commitments.

• Lead a team of VPs/Directors across video, digital, programmatic, and social channels.
• Establish clear performance standards and development plans for investment talent.
• Foster a culture of curiosity, negotiation excellence, and marketplace innovation.

• Identify emerging channels, formats, and commercial models that unlock future value for clients.

• 10-12+ years of media buying experience, with progressive levels of responsibility, across all platforms
• Media agency experience
• Previous team management experience
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
• Excellent written and verbal communication skills
• Ability to package, merchandise, and sell in concepts and new opportunities.
• Strategic thinking, ability to see the bigger picture
• Problem‑solver with strong project management experience
• Self‑starter with ability to work independently and in a collaborative team setting

Our Publicis Groupe motto “Viva La Différence” means…